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Field notes and research on paid media, memory, and the difference between a number and a decision.
92 posts in Guides & Research
The best MCP servers for marketing in 2026, by category: official ad platform servers from Meta, Google, and Amazon, plus analytics, CRM, and warehouse picks.
8 min readStatic-threshold alerts cry wolf until the real ones get ignored — the same failure that broke security operations. The fix isn't more alerts. It's smarter ones.
2 min read
LinkedIn has no official Ads MCP server as of July 2026. Here's what community options exist, their risks, and safer ways to get LinkedIn Ads data into AI.
7 min read
How to connect Claude to Meta Ads with the official MCP at mcp.facebook.com/ads — setup steps, known errors, and the limits nobody mentions.
5 min read
Google's official Ads MCP is read-only and self-hosted, with three tools. What that means in practice, every limitation, and how it compares to the API.
5 min read
Step-by-step guide to connecting Google Ads to Claude via the official MCP server — plus what the read-only connection still can't do after setup.
5 min read
Seeing is_ads_mcp_enabled: false or a redirect_uris error? What each Meta Ads MCP error means, verified fixes, and rollout status as of July 2026.
5 min read
Meta's official Ads MCP ships 29 tools for reporting and campaign edits — but no memory, no monitoring, no change history. The full verified inventory.
5 min read
The cookieless deadline never arrived, but targeting fragmented anyway. Why 2026's winners build consented first-party intent instead of waiting for a fix.
2 min read
Meta's official Ads MCP won't get you banned — third-party servers and autonomous agents can. A verified risk taxonomy and the precautions that matter.
6 min read
Every campaign reset restarts the learning phase. Understanding when to change — and when not to — is one of the most underrated decisions in paid media.
2 min readBlended CAC and MER flatter your paid engine by mixing in free demand. Here's how to read acquisition cost honestly when every channel is more expensive.
2 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.