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Usage
The copy below is approved for publication as-is. “The Ad Spend” and the logo are the property of Ad Spend Technologies, Inc.; please don't alter the wordmark or imply endorsement without written permission.
Boilerplate
Approved copy blocks.
Select to copyThe ad account that remembers. What changed. Why it moved. What to do next.
Select to copyThe Ad Spend builds advertising intelligence software to help businesses understand and improve their marketing.
Select to copyThe Ad Spend builds advertising intelligence software to help businesses understand and improve their marketing.
Used by startups and enterprise companies alike, it connects advertising performance to broader marketing efforts & business goals.
Co-founded by Ani Bisaria, Jerome Illgner and Alexander Lyon in 2025.
Fast facts
The one-page fact sheet.
- Company
- The Ad Spend
- Legal entity
- Ad Spend Technologies, Inc.
- Founded
- 2025
- Founders
- Ani Bisaria, Jerome Illgner, Alexander Lyon
- Category
- Advertising intelligence software / paid-media analytics
- Product
- SaaS — web and Slack
- Platforms
- Google Ads, Meta, LinkedIn, TikTok, Reddit, Microsoft Ads and Pinterest Ads
- Memory
- History and Strategy. History records observed account changes. Strategy keeps business facts, goals, baselines, and corrections as context for future analysis. History is live; Strategy is in beta.
- Signal
- Alerts, Trends, and Reports. Alerts monitor configured conditions, Trends surface performance patterns, and Reports turn the analysis into something you can edit and share. All three are live; advanced access is gated in the app.
- Action
- Optimizer, Intent, and Attribution. Optimizer supports approved account changes in private beta. Intent is an audience-focused roadmap feature. Attribution connects analysis to HubSpot and Salesforce closed revenue in closed beta.
- History
- History brings observed settings changes and available provider events into one timeline. Optimizer action records also appear for private-beta users. Field coverage, timestamps, and actor details depend on the connected platform and its evidence.
- History access
- How much of the collected history you can browse depends on your plan; the pricing page lists what each plan includes. Available coverage depends on the source data; a wider date range cannot recover changes that were never collected.
- Basic Chat
- Basic Chat is live. Ask about account performance in the web app or Slack, and reopen recent web conversations. Plan details are listed on the pricing page.
- Assistant
- The full action-capable assistant is in private beta in the web app and Slack. Its report and alert actions require your confirmation.
- Slack
- In a connected Slack workspace, mention @theadspend in any channel to start a conversation. Basic Chat is live; the full action-capable assistant is in private beta.
- Strategy memory
- Strategy memory is in beta for saving business facts, goals, baselines, and corrections as context for future analysis.
- Work tools
- Linear, Asana, Google Drive, and Onyx connections are in beta for retrieving permitted information. Connected permissions determine what is available.
- Microsoft Teams
- Microsoft Teams notifications are available in beta only.
- Context
- Ad-account change history, saved business context, and chat conversation history are different records; one should not be treated as a complete copy of the others.
- Reports
- Create a report from a brief, edit the generated content, and review its revisions.
- Report evidence
- The Data tab shows supporting evidence for the selected report revision.
- Report exports
- Export the selected report revision as PDF or DOCX.
- Report sharing
- Share a specific completed report from the report history.
- Getting started with reports
- The Ad Spend suggests reports out of the box. Choose the scope, recipients, and delivery schedule that fit your team.
- Alerts
- Edit alert thresholds, inspect the affected account and triggered period, and send notifications to multiple destinations.
- Monitoring
- Use account-specific forecasts and configured thresholds to investigate spend, pacing, and performance movement. A finding supports investigation, not proof of causation.
- Trend schedule
- Trend analysis runs Monday through Friday in the organization's timezone.
- Timing
- Data refresh, trend analysis, alert evaluation, and report delivery run on separate schedules. A refresh interval is not a guarantee of when a finding or notification will arrive.
- Measurement
- Ad-platform conversions reflect the events and attribution settings of their source platform. They are not the same as CRM closed revenue, profit, or lifetime value.
- Provider scope
- Metrics, settings, conversion detail, and available actions differ by provider. A connected platform does not imply identical read and write capabilities.
- Microsoft Ads
- Microsoft Ads is live for supported account metrics, settings, and conversion-goal reporting.
- OpenAI Ads
- OpenAI Ads aggregate campaign reporting is live for advertisers with the required API access. This is not a per-event or conversion-value breakdown.
- Pinterest Ads
- Pinterest Ads is live for supported account metrics and settings.
- Optimizer
- Optimizer is in private beta. Every Optimizer action that changes an ad account requires approval and the necessary permissions. Recommendations and execution are separate; supported providers and action types determine what can execute.
- Intent
- Intent is on the roadmap for exploring audience targeting and response patterns. It is not currently available and is separate from account-change execution and CRM revenue attribution.
- CRM attribution
- Closed-revenue attribution with HubSpot and Salesforce is available in closed beta only. Ad-platform conversion reporting remains separate from CRM closed revenue.
- MCP access
- Compatible clients can connect to The Ad Spend through an authenticated, hosted MCP endpoint; plan availability is listed on the pricing page.
- Starter
- Starter is free to start, with no card required. What each plan includes is listed on the pricing page and kept current there.
- Plans
- Starter (free) · All Access (expert-led)
Leadership
The people behind the record.
Ani Bisaria
Chief Executive Officer
Ani Bisaria is an entrepreneur & musician based in New York, working across marketing, technology, and music.
In 2022, he founded The Matchbox, a growth consulting and services firm working across business strategy, marketing, technology, and operations. Its work spans startups and enterprise businesses, with millions in advertising spend under management.
In 2024, he founded The Spill, Inc., an independent record label and publisher focused on electronic music, working across releases, marketing and sync licensing. Its music has surpassed 200 million combined social media views and streams, with placements in campaigns for Logitech, Givenchy and Formula 1.
In 2025, he co-founded The Ad Spend with Jerome Illgner and Alexander Lyon. The company builds advertising intelligence software to help businesses understand and improve their marketing. Used by startups and enterprise companies alike, it connects advertising performance to broader marketing efforts and business goals.
Ani records and performs as 'Bisaria', blending electronic music with live saxophone. He has opened for major artists like Deadmau5, Gryffin, and Aminé, and was awarded by Interscope Records for his remix of Billie Eilish’s “Lunch.”
He earned a BA in Economics from the University of San Francisco in 2018. In 2024, he delivered a TEDx Talk on AI & Marketing.
Jerome Illgner
Chief Operating Officer
Jerome Illgner is an expert in building scalable AI tools for operational efficiency. As a founding engineer of a tech startup (acquired by Noona in 2021), Jerome generated over $120,000 in Annual Recurring Revenue while reducing deployment times by 98%.
His expertise extends to data analytics and machine learning, having processed $300 million of political interests with LLMs to increase transparency in UK politics.
In his current role as CFO/COO at The Ad Spend, Jerome applies his experience in streamlining processes and growing startups to build a company that simplifies marketing. He is passionate about leveraging AI to automate complex workflows and empower marketing teams to make data-driven decisions more efficiently.
Alexander Lyon
Chief Technology Officer
Alexander Lyon is an open-source engineer and Rust specialist with deep experience in build systems, compilers, and high-performance infrastructure. At Vercel, he ported Turborepo to Rust and contributed to Turbopack and Next.js. As a contract engineer for Meta, he helped open-source Buck2. He also maintains async-stripe, the leading Rust bindings for the Stripe API, with nearly 2 million downloads.
Through his consulting practice, he served as first engineer at MDisrupt, architecting the platform from prototype, and built an automated pipeline for STL Solutions that generated £1M in three months.
A first-class honours CS graduate from Heriot-Watt, Google Summer of Code alum, and active Rust ecosystem contributor, Alexander brings developer-grade infrastructure expertise to The Ad Spend.
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