For DTC & ecommerce
Catch spend drift before the weekly report.
Launches, promotions, and rapid budget changes move fast. The Ad Spend keeps the change history beside the performance movement and flags what needs attention — while there's still time to change the outcome.
CPA on Search/Brand jumped 38% after a geo edit.
Tuesday 8:40am, geo-targeting was narrowed to 3 metros. CPA moved $41 → $57.
- Change
- targeting · geo
- Impact
- $41 → $57
- Next step
- investigate
The Ad Spend has ingested and analyzed more than $100M in ad spend and has been used by 150+ businesses, including Fortune 500 organizations.
Trusted by teams running real budgets
- FitLab
- Maxwell Social
- Lytical Ventures
- Senteon
- Animated for Life
- Nike Studios
- Ren Health
- Qi
- eCommission
- Lyrical Asset Management
- The Matchbox
- Blanken Consulting Group
- Interrupt Media
- TMRW for Men
- Second Sense
- Deodato
What changes for dtc / ecommerce
The problems this actually removes.
Pacing problems surface in the weekly report — days after they started.
Alerts watch spend velocity against your account's own baseline and flag drift while the week is still recoverable, not after the budget is gone.
Promotions blow up the numbers you tuned on normal weeks.
The account is read against its own history, so a launch week is judged against your launch weeks. Promotion protection means a spike during a sale is read in context, not raised as a false alarm.
Each platform alerts on its own numbers, in its own app.
Trends read across every connected platform against the account's own history, so one read covers the whole account instead of one alert per platform.
By the time the alert is discussed, the window to act has closed.
When the answer is a change, Optimizer proposes it with the expected effect and you approve it in one tap — the distance from alert to approved action is minutes, not meetings.
Who this is for
Built for DTC and ecommerce teams.
- Team
- Growth and ecommerce teams
- Setup
- Two or more platforms, in launch or promotion cycles
- The job
- Catch movement early
Common objections
- The platforms already alert us.
- Platform alerts are per-platform and point at the number. The Ad Spend connects the movement to the change that preceded it, across every connected platform.
How the features support dtc / ecommerce
The same record, pointed at your problem.
Pacing and spend alerts against your own baseline, delivered where the team already is.
A weekday read across every connected platform, so a drift on one is seen against the others.
Ask the account what moved during the promotion and get the answer with its evidence.
When the answer is a change, the proposal arrives with its expected effect and waits for your approval.
The weekly report arrives after the week is already spent.
Questions
Answers, not gestures.
- We run most of our spend on one platform.
- The record still helps: one history for every change on the account, and pacing read against your own baseline. It earns its keep the moment a second platform enters the mix.
- Will it flag every promotion as a problem?
- No. The baseline is your own account's history, so launch and promotion weeks are read against the weeks like them, not against a flat average.
- How fast do alerts arrive?
- Alerts evaluate on their own schedule and deliver to the destinations you choose, including Slack. Data refresh, alert evaluation, and delivery run on separate schedules, and the docs spell out each one.
For DTC and ecommerce teams
See the record on your own accounts.
See it on one account.