For enterprise

Governance, built into the record.

Many markets, many accounts, in-house teams and agency partners all touching the same spend. The Ad Spend keeps one record of who changed what, when, and why, holds every market to the same monitoring logic, and routes any account change through approval before it runs.

Two colleagues in shirts and ties standing before venetian blinds, one adjusting his tie
Example · History · audit

Who changed Search/Brand spend last quarter — answered in seconds.

Time-stamped settings changes with actor detail where the platform provides it. No reconstruction from memory.

Logged
time-stamped
Reconstruction
none
Scope
every market

Trusted by teams running real budgets

  • FitLab
  • Maxwell Social
  • Lytical Ventures
  • Senteon
  • Animated for Life
  • Nike Studios
  • Ren Health
  • Qi
  • eCommission
  • Lyrical Asset Management
  • The Matchbox
  • Blanken Consulting Group
  • Interrupt Media
  • TMRW for Men
  • Second Sense
  • Deodato

What changes for enterprise

The problems this actually removes.

No one can explain why spend changed last quarter.

History is time-stamped and attributed where the platform names the actor. The question that used to take a week of Slack archaeology is a search.

Reviews are slow and decisions go undocumented.

Optimizer routes each proposed change to an approver with its rationale attached. The approval, the execution, and the outcome all land on the record.

Multiple regions drift to multiple standards.

One engine applies the same documented logic and the same scheduled reporting to every market, so standards stay consistent without manual policing.

Who this is for

Built for enterprise teams.

Team
Regional teams and agency partners
Setup
Many accounts, many markets
The job
Who changed what, and why
A woman in a dark suit reading a newspaper in front of venetian blinds

How the features support enterprise

The same record, pointed at your problem.

Change history across every market, with before-and-after values and actor detail where the platform provides it.

Regional and global rundowns on one cadence, with the evidence attached for anyone who asks.

Optimizerprivate beta

Proposed changes routed for approval, executed with granted permissions, written back to History.

Attributionclosed beta

Salesforce and HubSpot closed revenue alongside spend, kept distinct from platform-reported conversions.

At enterprise scale, the question is never just performance — it's who decided, when, and why.

Nothing executes without approval.

Questions

Answers, not gestures.

How does this hold up when leadership asks what happened?
Open History, filter to the period, and read it. Every captured change has its time, its before and after, and, where the platform provides it, the actor. Approved Optimizer actions carry their rationale.
Does anything change campaigns automatically at scale?
No. Every account change is proposed and approved before it runs, with the permissions you have granted. Execution results write back to the record.
Can we connect our own tools?
Yes. An authenticated, hosted MCP endpoint lets compatible clients query the record; plan availability is on the pricing page. Data handling, retention, and subprocessors are documented on the data-handling page.
We already have a data warehouse.
The warehouse stays. It answers what happened to the numbers; The Ad Spend keeps who changed what and what followed. The record is queryable through a hosted MCP endpoint so your existing stack can read it rather than replace it.

For enterprise teams

See the record on your own accounts.

Scope a single-market pilot.