Attribution
CLOSED BETA
Real revenue, not proxy metrics.
True revenue attribution that connects every ad dollar to actual closed deals. Not just clicks, not just leads — real revenue tied to the campaigns that drove it.
THE OLD WAY
First-touch says one thing. Last-touch says another.
Pick a model. Hope it's right. Argue about credit.
Optimize for leads that never close.
THE NEW WAY
LLM-powered attribution that weighs context.
See the full journey from ad to closed deal.
Optimize for actual revenue, not proxy metrics.
Fluid Touch Attribution
Not rigid first-touch or last-touch. AI evaluates each journey holistically and assigns credit based on actual influence.
Full Journey Visibility
Every touchpoint from first ad impression to closed deal. See how Google, Meta, and LinkedIn work together.
Revenue by Campaign
Which campaigns actually drive revenue? Not leads, not clicks — closed deals with dollar amounts attached.
CRM Integration
HubSpot and Salesforce integration. Your ad data connected to your actual pipeline and revenue.
Beyond Rigid Models
Attribution that understands context
Traditional multi-touch: Display Ad: 20%, Search Ad: 30%, Retargeting: 50% (time-decay model). Fluid Touch: Search Ad drove 55% — it caught the buyer during active solution research. Display provided awareness but had minimal influence given existing brand familiarity.
Journey Visualization
See the full path to revenue
First touch to closed deal. Every ad interaction, every platform, every touchpoint along the way. Understand how your channels work together — which introduces, which nurtures, which closes.
Real ROAS
Revenue, not platform conversions
Platform says 3x ROAS based on conversion events. Attribution shows 1.5x based on actual closed revenue. Now you have the real number. Optimize for what actually matters to the business.
Everyone gets value from day one
Founders & Solo Operators
Finally know which ads actually make money. Investor-ready metrics: this campaign drove $X in revenue.
Marketing Managers
Prove your campaigns drive revenue, not just leads. End the MQL vs. SQL debate.
Agencies
Which campaigns actually drive revenue? Not leads, not clicks — closed deals with dollar amounts attached.
Sales Teams
HubSpot and Salesforce integration. Your ad data connected to your actual pipeline and revenue.
Plug into the tools you already use
PULLS DATA FROM
Google Ads
Meta
DELIVERS TO
Slack
COMING SOON
Salesforce
HubSpot
Microsoft Teams
TikTok