GuideConversion Tracking in 2026: A Cross-Platform Implementation Library
The Ad Spend

The ad account that remembers

What changed.
Why it moved.
What to do next.

The Ad Spend is the operating record for paid media: what changed, what moved afterward, and what needs your attention — so your team makes faster, more defensible decisions. In the web app and in Slack.

Start freeBook a demo

Free to start · No card · Web app and Slack

A composed person in oversized tailoring, unbothered while paperwork flies around the office
Example · Change detected

CPA on Search/Brand jumped 38% — review the recent changes.

Tuesday 8:40am, geo-targeting was narrowed to 3 metros. CPA moved $41 → $57.

Change
targeting · geo
Impact
$41 → $57
Next step
investigate

The gap

The platforms became black boxes. You got the blame for what you couldn't see.

Settings change. Metrics move. The explanation is scattered across four platforms and someone's memory. The Ad Spend puts the change and the movement on the same page, so the week goes to deciding, not reconstructing. The answer is transparency and controlled action, not perfect attribution.

The Ad Spend has ingested and analyzed more than $100M in ad spend and has been used by 150+ businesses, including Fortune 500 organizations.

Trusted by teams running real budgets

  • FitLab
  • Maxwell Social
  • Lytical Ventures
  • Senteon
  • Animated for Life
  • Nike Studios
  • Ren Health
  • Qi
  • eCommission
  • Lyrical Asset Management
  • The Matchbox
  • Blanken Consulting Group
  • Interrupt Media
  • TMRW for Men
  • Second Sense
  • Deodato

Three pillars · one record

Memory. Signal. Action.

Memory holds the record. Signal reads it. Action moves on it.

A hand opening a metal filing cabinet drawer full of labeled folders
Memory

Stop reconstructing account history from people and screenshots.

History and Strategy

History records every change the platforms let us see, with the before and the after. Strategy keeps the goals, baselines, and lessons your team brings to the review. Together they are the account's memory.

Explore Memory
A woman at her desk reacting to an urgent call on a corded office phone
Signal

Know what deserves attention and why.

Alerts, Trends, and Reports

Alerts watch the conditions you care about. Trends find the patterns you would miss. Reports put the findings in front of the people who need them, with the account's history and your strategy already in view.

Explore Signal
Three colleagues reviewing documents together around a meeting table
Action

Move from analysis to a controlled decision.

Optimizer, Intent, and Attribution

Turn the analysis into a decision. Optimizer proposes the change and waits for your approval. Intent reads the audiences behind the response. Attribution ties the result to closed revenue, not platform conversions.

  • Optimizer — private beta
  • Intent — roadmap
  • Attribution — closed beta
Explore Action

The engine

Six stages, one loop. Every finding lands on the same record, and every action waits for your approval.

  1. 01Ingest
  2. 02Understand
  3. 03Detect
  4. 04Explain
  5. 05Recommend
  6. 06Act

Better questions start with a better record.

Evidence for the discussion. Judgment for the decision.

Who it's for

Built for the teams running paid media.

One person connects the accounts; the whole team gets it. The same record serves the founder running ads alone and the enterprise running them across every market.

Agencies

Every client gets a senior-level watch.

Read more

Founders & small teams

Know when your ads need attention.

Read more

Mid-market

More paid surface area. One operating record.

Read more

DTC / Ecommerce

Catch spend drift before the weekly report.

Read more

Enterprise

One record across markets, agencies, and platforms.

Read more

Private equity

A common standard, without centralizing execution.

Read more

Questions

Answers, not gestures.

What does The Ad Spend actually do?
It brings your ad-account changes, performance data, and business context into one record. Memory keeps the history and strategy. Signal watches for movement and turns it into alerts, trends, and reports. Action turns the analysis into a recommendation you approve before anything changes.
Is this a dashboard, a pixel, or an MCP connector?
None of those. It is a record of your ad accounts with analysis on top: what changed, why it moved, what to do next. There is no pixel to install. A hosted MCP endpoint lets your own tools query the record, but the record is the product.
How is this different from platform-native reporting?
Platform reporting shows one platform's numbers, on its terms, with its attribution. The Ad Spend reads every connected platform against your own history and your own goals, records the changes behind the numbers, and keeps it all in one place your team can share.
How do I get started and who on my team can use it?
Self-serve Starter access is rolling out. Join the waitlist to be next, or book a demo and we'll set you up directly.
Does anything change my campaigns automatically?
No. Every action that touches an ad account is proposed first and runs only after you approve it, with the permissions you have granted. Recommendation and execution are always separate steps.
We already have dashboards.
Dashboards show metrics. The Ad Spend preserves the operating context around the metrics: what changed, what moved afterward, and what decision followed.
We use an agency.
The shared record strengthens oversight and handoffs between internal and external teams. Agencies can connect the same accounts their clients use.

Get started

You got into this to create. Not to guess.

Connect one ad account and we'll walk your own change history with you.

Start freeBook a demo