Privacy Policy
Effective Date: July 1, 2024
Introduction
At The Ad Spend, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines our practices concerning the collection, use, and protection of your data when you use our Slack-based application ("the App"). By using our App, you agree to the terms outlined in this policy.
Information We Collect
1. Ad Platform Data
When you connect your ad platforms to our App, we collect historical ad data up to two years across your entire account. This includes, but is not limited to:
Campaign performance metrics
Ad spend data
Click-through rates
Conversion data
Audience targeting information
2. Conversation History
We collect and store the conversation history between you and our AI-powered assistant within the App. This includes queries, responses, and any other information shared during these interactions.
3. Slack Organization Information
To provide seamless access for team members, we collect basic information about your Slack organization, including user IDs and roles.
4. Usage Data
We collect data on how you interact with our App, including features used, frequency of use, and other analytics that help us improve our service.
How We Use Your Information
1. Providing and Improving Our Services
We use the collected data to:
Deliver ad performance insights and analytics
Generate AI-powered recommendations for campaign optimization
Improve the accuracy and relevance of our AI assistant's responses
Enhance the functionality and user experience of our App
2. Personalization
We use your conversation history and ad account data to personalize your experience within the App, providing more relevant insights and recommendations over time.
3. Analytics and Research
We analyze aggregated, anonymized data to identify industry trends, benchmark performance, and conduct research to improve our services.
Data Protection and Security
We implement robust security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include:
Encryption of data in transit and at rest
Regular security audits and vulnerability assessments
Strict access controls and authentication procedures for our staff
Data Retention
We retain your data for as long as your account is active or as needed to provide you with our services. If you wish to delete your account or request data deletion, please contact us at tech@theadspend.com.
Information Sharing and Disclosure
We do not sell or share your company name, user information, or individual ad account data with third parties.
However, we may share anonymized, aggregated data for industry analysis, benchmarking, and research purposes. This data is stripped of any identifying information and cannot be traced back to individual users or companies.
Your Rights and Choices
You have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (subject to certain exceptions)
Opt-out of certain data processing activities