Last month, a mid-sized e-commerce company in Toronto paid $50,000 to a self-proclaimed "Generative Engine Optimization expert" who promised to "dominate AI search and future-proof their visibility." Six months later, their traffic from AI sources? Zero. Their ChatGPT citations? None. Their Google AI Overview appearances? Crickets.

Smarter Ad Management with New Pacing Alerts, AI Insights, and Agency Features

The advertising landscape has undergone profound transformation over the past decade, characterized by unprecedented digital acceleration, technological innovation, and shifting consumer behaviors.

In 2025, the digital advertising landscape continues to be dominated by two major players: Google Ads and Microsoft's Bing Ads.

Are you spending countless hours each week manually pulling data, compiling spreadsheets, and trying to make sense of your ad performance?

In today's fast-paced digital advertising landscape, timely and accurate data is the bedrock of effective decision-making.

Simply knowing your click-through rates or cost per lead is only the first step in understanding ad performance.

In any marketing operation, from solo-run campaigns to large agency teams, the ability to share ad performance insights quickly and clearly is paramount.

In the dynamic world of digital advertising, success is rarely a solo endeavor.

Most businesses today leverage a multi-platform advertising strategy.