History
CLOSED BETA
Your ads' permanent memory.
A complete, permanent record of every change made to your ad accounts — captured automatically from the moment you connect. The institutional memory ad platforms don't provide.
THE OLD WAY
Meta: no change history. Ever.
Google: 90 days, then gone forever.
LinkedIn: zero change history.
THE NEW WAY
Every change captured from day one.
Permanent storage — never deleted.
Structured for AI analysis, not just browsing.
Every Change Captured
Budget changes, targeting adjustments, creative swaps, bid modifications, keyword additions — everything, automatically logged.
Permanent Storage
Platforms delete history after 90 days (or never store it). The Ad Spend keeps it forever. Your decisions don't disappear.
Cross-Platform
Google, Meta, and LinkedIn changes in one unified view. Compare what happened across your entire ad portfolio.
AI-Ready Data
Not messy JSON for humans to browse — structured, versioned data that LLMs can actually analyze and explain.
The Foundation
Why causal intelligence is possible
The Ad Spend can tell you why CPA spiked. Trends can connect performance shifts to specific changes. Reports can explain what drove results. All of this is only possible because Change History captures every decision. Without it, you're just guessing.
Platform Gaps
What ad platforms don't give you
Meta stores zero change history. Google deletes after 90 days. LinkedIn provides nothing. Every strategic decision, every optimization, every test you've run — the platforms forget it all. The Ad Spend remembers.
Institutional Knowledge
Decisions that survive turnover
Your media buyer leaves. Their years of optimization decisions stay. Why did we change that targeting last year? Now you can answer. What did we try before? Now you can check. Knowledge transfers automatically.
Audit Trail
Proof of what happened and when
Need to show what changes were made? Verify an optimization was implemented? Document what the team did this quarter? It's all there — searchable, filterable, exportable. CYA built in.
Everyone gets value from day one
Founders & Solo Operators
Never forget what you tried before. Your ad account history travels with your business, not your memory.
Marketing Managers
Diagnose problems by tracing back to the change that caused them. Prove what worked: performance improved after I made this change.
Agencies
Google, Meta, and LinkedIn changes in one unified view. Compare what happened across your entire ad portfolio.
Executives
Not messy JSON for humans to browse — structured, versioned data that LLMs can actually analyze and explain.
Plug into the tools you already use
PULLS DATA FROM
Google Ads
Meta
DELIVERS TO
Slack
COMING SOON
TikTok
Microsoft Teams
HubSpot
Salesforce