Memory · History and Strategy
Keep the history. Carry the strategy.
History records every change the platforms let us see, with the before and the after. Strategy keeps the goals, baselines, and lessons your team brings to the review. Together they are the account's memory.
What it is
What happened, and what mattered.
Open History and the account reads like a ledger: the budget cap raised on Tuesday, the audience swapped on Thursday, the bid strategy someone changed in Ads Manager without telling anyone. Each entry shows the before, the after, the time, and, where the platform tells us, who.
Strategy is the other half. It holds the business facts that never make it into an ad account: the CPA you can actually afford, this quarter's goal, the test that failed last spring and why. Save it once and every alert, trend, and report reads against it.
Inside Memory
History and Strategy.
History
liveTrace the changes behind the review.
Settings changes and platform events from every connected account in one timeline, with before-and-after values. Compare a snapshot, follow a thread, find the edit that lines up with the move. Coverage follows what each platform exposes.
Strategy
betaKeep your goals in the picture.
Business facts, targets, baselines, and corrections, saved as context the rest of the product reads against. Tell it once that a $40 CPA is fine on brand and unacceptable on prospecting. It remembers.
What it leans on
The supporting capabilities doing the heavy lifting behind Memory.
Every captured change shows the prior value next to the new one. The diff is the record.
Targets and reference points live with the account, not in a doc no one opens.
One record per account, open to the whole team, so no one is left reading a summary.
How much of the collected history you can browse depends on your plan; the pricing page lists what each includes.
The next decision shouldn't start from scratch.
Questions
Memory, in plain English.
- What is the difference between History and Strategy?
- History is the timeline of observed account changes and platform events. Strategy is the context your team adds: facts, goals, baselines, and corrections. History tells you what happened; Strategy tells the analysis what to make of it.
- How far back does History go?
- As far back as we have collected since the account was connected; how much of that each plan opens up is on the pricing page. Nothing reaches back before the connection, since we can only record what we observe. Retention and deletion commitments are in the data-handling policy.
- What exactly does History capture?
- Settings changes and events exposed by the connected platform, with before-and-after values. Which fields, how precise the timestamp, and whether the actor is named vary by platform.
- What can I save in Strategy?
- Business facts, goals, baselines, and corrections. Anything you would tell a new hire on day one so they read the numbers correctly.
- Does a matching change mean it caused the move?
- It means you have a lead. History puts the change and the movement side by side so you can judge, and Signal reads both against your own baseline. The call is still yours, which is the point.
- What can I use today?
- History is live on every plan. Strategy is in beta.
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