Signal · Alerts, Trends, and Reports
Know what needs your attention.
Alerts watch the conditions you care about. Trends find the patterns you would miss. Reports put the findings in front of the people who need them, with the account's history and your strategy already in view.
What it is
From a trigger to a clearer picture.
Alerts fire on the conditions you configure: a threshold crossed, spend pacing away from budget, a metric moving against its own forecast. Trends run every weekday and surface the patterns worth a second look before they become a problem.
Reports turn the analysis into something you can send. Start from a brief or a suggested report, edit what it wrote, check the evidence behind any revision, export to PDF or DOCX, and put it on a schedule.
Inside Signal
Alerts, Trends, and Reports.
Alerts
liveMonitor the conditions that matter.
Set a threshold, or let the account's own forecast define normal. Each alert shows the affected account and the triggered period, and delivers to as many destinations as you want, on the frequency you choose.
Trends
livePatterns worth a closer look.
Opportunities, warnings, and insights drawn from the connected accounts every weekday, each one tied to the metrics and history that support it.
Reports
liveFrom a brief to a report you can send.
Write a brief, get a draft, edit it, and review its revisions. The Ad Spend suggests reports out of the box; you pick the scope, the recipients, and the schedule.
What it leans on
The supporting capabilities doing the heavy lifting behind Signal.
The Data tab shows what a revision is built on, so no one has to take the summary on faith.
Export any revision in the format the recipient actually opens.
Alert destinations and frequency, report recipients and schedules, each set independently.
Trend analysis runs Monday through Friday in your organization's timezone.
Spot the movement. Share the findings.
Questions
Signal, in plain English.
- How do I control notification volume?
- Choose the conditions, the scope, the destinations, and how often each alert can fire. Reports have their own recipients and schedule. A threshold crossing and a Monday summary do not have to arrive the same way.
- Does a finding tell me why performance changed?
- It tells you what moved, how far from baseline, and which account changes line up with it. That is usually enough to know where to look. The judgment stays with you.
- How often does everything run?
- Trend analysis runs every weekday in your organization's timezone. Alerts evaluate on their own schedule, reports deliver on theirs, and data refresh runs underneath all of it.
- Who are reports for?
- Whoever needs the picture without the dashboard: a client, a founder, a CMO, your Monday standup. Pick the scope and the recipients per report.
- Can I create and edit my own reports?
- Yes. Start from a brief or a suggestion, edit the draft, and track revisions. Export any revision as PDF or DOCX.
- What can I use today?
- Alerts, Trends, and Reports are all live, including on Starter. Some advanced options unlock in the app on All Access.
Get started
You got into this to create. Not to guess.
Connect your accounts in seconds. The whole team gets it — unlimited seats, no licenses, no training.