News
The newsroom, opening soon.
Announcements and coverage will land here. Until then, the writing and the day-to-day live on the blog and on LinkedIn.
No press releases yet
We publish news as it happens. Follow along on LinkedIn for announcements, or read the latest thinking on the blog below.
From the blog
All postsIn the meantime, read this.
Consent Mode
Consent mode explained — the mechanism that communicates a user's consent state to tags, and why one vendor's flag does not control every platform.
ReadServer-Side Conversion Tracking
Server-side conversion tracking explained — sending authoritative outcomes from your server or CRM, and why it does not mean sending everything twice.
ReadTikTok Conversion Tracking: Pixel, Events API, and What Optimizes in 2026
Use the Pixel Event Builder or custom code, pair it with the Events API for resilient web measurement, and understand why custom events report but cannot optimize campaigns.
ReadMicrosoft Advertising Conversion Tracking: UET Goals in 2026
Set up UET website goals, app goals, and offline conversions — and treat the UET Conversions API as the pilot it currently is rather than assuming account access.
ReadFor press
Writing a story? Start with the press kit.
Approved boilerplate, fast facts, and founder details — everything you need to get us right.