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We publish news as it happens. Follow along on LinkedIn for announcements, or read the latest thinking on the blog below.
From the blog
All postsIn the meantime, read this.
Account Structure and the Learning Phase: The Hidden Cost of Constant Change
Every campaign reset restarts the learning phase. Understanding when to change — and when not to — is one of the most underrated decisions in paid media.
ReadWhat Good Weekly Ad Reporting Actually Looks Like
Most weekly reports describe what happened. The useful ones explain why — and what to do about it. Here's the difference, and how to build reports that drive decisions.
ReadThe AI Bidding Transparency Gap: What Smart Bidding Doesn't Tell You
Target CPA and Target ROAS are bidding strategies, not explanations. What the algorithm does inside the black box — and why the settings around it still matter.
ReadThe LinkedIn Ads Change History Problem (And How to Work Around It)
LinkedIn's change log is the thinnest of any major platform. If you run B2B campaigns and something goes wrong, here's how to build the record LinkedIn won't.
ReadFor press
Writing a story? Start with the press kit.
Approved boilerplate, fast facts, and founder details — everything you need to get us right.