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Google Ads Benchmarks for Plumbing 2026
2026 plumbing Google Ads cost per lead: $183 avg non-branded (median $168), $82 Performance Max, median cost per paying customer $333 (SearchLight, Q1 2026, 524 contractors).
ReadGoogle Ads Benchmarks for HVAC 2026
2026 HVAC Google Ads cost per lead: $104 blended, $149 non-branded search, $72 Performance Max (SearchLight, Jan 2026, 816 contractors). Category-level CPC $8.33 (LocaliQ).
ReadThe AI Search Grift, One Year Later: They Sold Each Other the Territory
In 2025 they sold you the map. In 2026 they sold each other the territory: a $1.9B acquisition, a unicorn, and free measurement from Microsoft — against AI referral traffic that still rounds to zero. What held up, what didn't, and what to actually do.
ReadLinkedIn Ads in EMEA: What the 2026 Data Actually Supports
There is no primary EMEA LinkedIn benchmark dataset in 2026. Here is the best caveated synthesis (Pettauer, Feb 2026): European SaaS CPCs €4–5 vs $8–12 in North America, CTR below the global 0.44–0.65% range, and why the old '$120 EMEA CPL' is 2021 data.
ReadFor press
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