Changelog
What shipped, when.
A running record of the work. Dated, factual, and in order — the same standard we hold the product to.
50 updates since January 2026
September 2026
5 updates- Latest
Share the report from the period you're discussing
Share a specific completed report from an earlier period when that is the review your team needs. Choose the past report you mean to discuss instead of sending everyone to the latest result and asking them to work backward. It makes an earlier review easier to bring back into the conversation.
See when a connection needs more access
A connected account can show a warning when a required permission is missing. Identify the connection that needs attention, then review access with the person who manages that ad account. The warning puts the access issue in view before you spend time chasing missing data.
Trend detail, without filling the channel
Summary-mode Trend notifications now keep the main Slack message to one line and move the detail into thread replies. Scan the digest for the headline, then open the thread for supporting detail. Your teammates don't need to work through every finding just to follow the conversation.
Reports that start with your question
Write a brief for the account review you need, or start from a suggested report and make it specific. Shape the draft around the question, then choose the recipients and delivery schedule that fit your team. Suggested reports give you a starting point without making every review follow the same format.
Check the evidence behind each report revision
Open the Data tab to see the supporting evidence for the report revision you're reviewing. Check what a finding is based on before putting it in front of a client or leadership team. The evidence belongs in the review, not in a separate hunt after someone asks how the report reached its conclusion.
August 2026
3 updatesEdit a report and review its revisions
Edit a generated report and review its revisions as the work develops. Revisit the available versions before choosing the one you want to export or send. It gives the review process room for changes, while keeping the report's revision history available alongside the current draft.
Bring Pinterest Ads into the account review
Pinterest Ads is a supported connection for account metrics and settings. Review its supported data alongside your other connected platforms in The Ad Spend, rather than treating it as a separate account review. Available fields and detail follow what Pinterest provides. Development milestone; customer rollout date not established.
Follow the changes behind the numbers
Settings changes and available platform events now come together in one History timeline. Follow a thread, compare before-and-after values, or open an item's revision history to investigate what happened around a performance shift. The record includes timing and actor details where the platform provides them, so the review starts with the available evidence instead of recollection.
July 2026
8 updatesSign in with an email code
Use the code from your sign-in email when a magic link isn't convenient. Email codes are available alongside the existing magic-link option, giving you another way into your workspace. The email wording makes the code easier to recognize and use.
Bring Microsoft Ads into the same account record
Connect Microsoft Ads for supported account metrics, settings, and conversion-goal reporting. Bring that information into the same review as your other connected accounts, while keeping Microsoft's reporting definitions in view. Coverage follows the data the platform provides. Development milestone; customer rollout date not established.
Pick up a recent web conversation
Reopen a recent conversation in the web app when you want to return to an account question. Review the earlier exchange instead of starting from an empty chat. Conversation history remains separate from the account-change timeline and the business context saved in Strategy. Development milestone; customer rollout date not established.
Review aggregate OpenAI Ads campaign reporting
Advertisers with the required API access can review aggregate OpenAI Ads campaign reporting in The Ad Spend. Keep that campaign-level view alongside the rest of your account review without treating it as a per-event or conversion-value breakdown. Access and reporting detail follow the connection available to the advertiser. Development milestone; customer rollout date not established.
Slack assistant now waits to be @mentioned
The Slack assistant now only responds when you @mention it or use a slash command, so channel threads between teammates stay between teammates.
Fixes and polish
Reconnecting an ad account no longer fails, and disconnecting a provider no longer hangs. Viewing and editing alerts is stable again. Agency batch notifications read more naturally — single reports arrive as normal messages, and rollups name each report. Daily reports no longer show an irrelevant schedule picker. Dark-mode calendar contrast and sidebar scroll fixed.
More context in every alert
Budget pacing alerts now show Current Spend alongside Target and Projected, so the pacing math is legible at a glance. Alert emails now include the org name, making them easier to triage when you manage multiple accounts.
Natural language dates in the Slack command
The /theadspend command now understands plain-language date ranges like "last 7 days" or "last 30 days" — no rigid syntax to remember.
June 2026
8 updatesSmarter anomaly alerts
Anomaly alerts in Slack now show the actual metric, its expected range, and why the alert fired — instead of a generic prompt to check the details. A partial day is no longer compared against a full-day forecast, eliminating false morning alarms.
Agencies can manage client alerts
Agency users can now view, edit, and delete alerts belonging to any managed client org from the agency workspace — no more switching contexts or asking clients to make the change.
See new report deliveries at a glance
The Reports page now signals which reports have fresh deliveries directly in the collapsed list view, so you can spot new reports without expanding each row.
One assistant everywhere: web chat gets the full agent
The web chat sidebar now runs on the same agent as Slack, so it can answer questions like "why did my CPA spike last week?" with your full ad data, alerts, trends, reports, and settings history — not just what's on the current page.
Batched Slack notifications
When several trends or reports fire at once, we now bundle them into a single Slack message instead of flooding your channel, keeping notifications useful and easy to scan.
Automatic business context for sharper AI
During onboarding we now read your website to draft a business overview and a list of key competitors, giving the AI richer context for more relevant insights and reports — fully editable anytime in settings.
Filter Change History by date and entity
Narrow your Change History timeline to a custom date range and specific entity types, making it easy to zero in on exactly the changes you want to review.
Custom date ranges for AI rundowns
Regenerate AI rundowns over any window — 7, 14, 30 days, or a custom range — instead of the weekly default, and filter them by channel and entity type.
May 2026
11 updatesAnomaly detection alerts
Automatically catch the things that quietly break a campaign — conversion-tracking failures, sudden conversion drops, and other anomalies — and get alerted before they cost you.
Faster load times across the app
We sped things up with parallel data syncing and partial rendering, so History, Trends, and other data-heavy pages load noticeably faster.
Ask questions in Slack
Mention the assistant or run a slash command in Slack to ask about your accounts in plain language and get answers back in the thread.
Customize report delivery
Choose how and when each report reaches you — pick Slack, email, PDF, or in-app, set a daily, weekly, bi-weekly, or monthly cadence, and even choose your delivery day.
Metric-change alerts for CPC, ROAS, and more
Set alerts that trigger on percentage changes in the metrics you care about — like a 10% swing in CPC or ROAS over the last 24 hours — not just fixed spend thresholds.
Scope alerts to the campaigns that matter
Apply alerts to a subset of campaigns, ad groups, or accounts instead of everything, so large accounts get the signal they need without the noise.
A smoother onboarding experience
We polished new-user onboarding end to end with clearer steps, reliable redirects, mobile fixes, and progress indicators, so getting connected and seeing your first insights is faster and more reliable.
Our Slack app is now approved
The Slack app has completed Slack's official review and is available to install, so you can connect a workspace and receive trends, reports, and alerts right where your team already works.
ROAS across alerts, trends, and reports
Return on ad spend is now a first-class metric throughout the platform — track it in alerts, surface it in trends, and include it in every report.
Scheduled daily spend summaries in Slack
Schedule an automated daily summary delivered straight to Slack — for example, total spend across all accounts at 8am — so the numbers you're always asked for arrive without logging in.
Flexible notification routing
A new rules-and-recipients model lets you send any alert, trend, or report to multiple destinations at once — such as a Slack channel and several email addresses — with per-client routing for agencies.
April 2026
2 updatesNew alert types: account health, billing, and suspension
Three new alert types keep you ahead of account problems — health and delivery status changes, billing or payment failures, and account suspensions across Google, Meta, and LinkedIn — all delivered the moment they happen.
Daily and Weekly Rundown reports
Two AI-written rundowns join the lineup: a Daily Rundown with tactical next-24-hour actions, and a refined Weekly Rundown that explains what happened, why it happened, and what to do next.
March 2026
6 updatesSearch and filter across Trends, Alerts, and History
New search and filtering on Trends, Alerts, and Change History make it faster to find the campaigns, anomalies, and changes you're looking for, with a date-range picker on the Overview page.
Tell us which Trends are useful
Give a Trend a thumbs-up or thumbs-down after reviewing it. Mark which findings were useful while the account context is still in front of you, rather than leaving that feedback in a separate conversation. Development milestone; customer rollout date not established.
A refreshed, redesigned interface
We rolled out a comprehensive redesign across Overview, Trends, Alerts, Reports, Change History, Integrations, and Settings, with a cleaner sidebar, consistent layouts, and easier navigation.
New report types for every cadence
We expanded the report library with new AI-written formats — Monthly Insights, Quarterly Recommendations, an Enterprise Brief, and a Mid-Month Pacing check — each tailored to a different audience and time horizon.
Introducing Change History
A new Change History tab brings every change across your connected ad accounts into one human-readable timeline, giving you a single source of truth for what changed, when, and where.
Branded PDF report exports
Export any report as a polished PDF featuring your own logo and name — ready to share with stakeholders or keep on file.
February 2026
4 updatesPercentage-based budget alerts
Budget alerts now support percentage thresholds in addition to fixed amounts, so you can be notified when pacing drifts a set percentage over or under target — ideal for accounts of any size.
See every upcoming and past report
A refreshed schedule view shows your upcoming reports alongside a complete history of past runs, so you always know what's coming and can revisit any previous report.
Smarter, more accurate trend detection
We refined every trend detector with new versions that sharpen thresholds and reduce false positives, so the insights you see are more relevant and worth acting on.
Quality-of-life improvements
Smaller refinements this release: search-as-you-type when choosing a Slack channel, clearer handling of expired invitations, and a more reliable agency dashboard.
January 2026
3 updatesUpdated Google and Meta integrations
We upgraded to the latest Google and Meta advertising APIs to keep data syncs reliable and aligned with each platform's newest fields.
Introducing AI Trends
Our detection engine continuously scans your Google, Meta, and LinkedIn accounts and surfaces what matters — performance anomalies, budget and pacing issues, scaling opportunities, creative underperformers, and wasted spend — plus open-ended account insights, with no manual setup required.
Manage every client from one agency dashboard
Agencies can now create and onboard clients, filter the dashboard by client, and view trends and reports for every account in one place — with alerts and notifications routed per client.
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