The Ad Spend
Information

Brand Kit

The marks, the palette, the rules.

Everything you need to represent The Ad Spend accurately. Download the assets, match the specs, and follow the usage terms below.

Copyright & usage

© 2026 Ad Spend Technologies, Inc.. All rights reserved. “The Ad Spend,” the logo mark, and the wordmark are the property of Ad Spend Technologies, Inc..

You may use these assets to reference The Ad Spend in editorial coverage and integrations, provided the logos are shown unaltered and their use does not imply partnership or endorsement without our written permission.

Brand imagery below is provided for coverage of The Ad Spend only and may not be used for other commercial purposes.

Logos

The mark and the lockup.

Primary lockups are always shown on the background they're built for. Expand the vault for the individual marks and the app icon. Vector (SVG) versions are on the way.

The Ad Spend
DownloadPrimary lockup — light
The Ad Spend
DownloadPrimary lockup — dark

Color

A grounded, editorial palette.

Ink

--ink

#01324D

Ink 2

--ink-2

#1C4A66

Terracotta

--terracotta

#C4653A

Terracotta dark

--terracotta-dark

#8F4527

Paper

--paper

#FAFAF9

Neutral line

--neutral-line

#E2DED8

Typography

Two families, three voices.

Display

DM Sans

Weight 300 (light), tight -0.02em tracking. The bigger it gets, the lighter it feels. Used for headlines.

What changed. Why it moved.

Body & UI

Geist

Regular weight, relaxed line-height (1.5–1.6). Used for paragraphs, navigation, and interface text.

Ad intelligence on a record that never forgets.

Evidence voice

Geist Mono

Uppercase, 0.18em tracking, ~11px. The mono label used for eyebrows, data, and metadata.

What to do next

Usage

Do's and don'ts.

Do

  • Keep clear space around the logo — at least the height of the mark on every side.
  • Use the ink mark on light backgrounds and the paper mark on dark backgrounds.
  • Use the exact hex values above; don't recolor or approximate the palette.
  • Reference the imagery below only in coverage of The Ad Spend.

Don't

  • Don't stretch, rotate, recolor, or add effects to the logo.
  • Don't place the logo on a busy background with insufficient contrast.
  • Don't imply partnership or endorsement without written permission.
  • Don't recreate the wordmark in another typeface.

Site imagery

The house photography.

The photography set used across the site. Click any frame to preview it full-size.

Download originals (team)
  • Composed figure in oversized grey pinstripe amid a flurry of flying paper in a cubicle office, face obscured by paper — The Ad Spend brand image
  • Close-up of a hand with pale-blue nails opening a metal filing-cabinet drawer packed with binders — The Ad Spend brand image
  • A man resting his head and arm on top of a grey cubicle partition, pensive — The Ad Spend brand image
  • Three colleagues standing together; one holds a mug, one looks at a phone — The Ad Spend brand image
  • Two women walking and laughing; one carries binders, the other a mug — The Ad Spend brand image
  • Black patent heels propped on the desk beside the keyboard; kraft folder and a blue-wallpaper monitor — The Ad Spend brand image
  • Woman in a white top and grey pleated skirt holding a binder and mug, facing camera; colleagues working behind — The Ad Spend brand image
  • Three colleagues in discussion as one shares a phone screen with the group — The Ad Spend brand image
  • Overhead of hands using a black desk phone; a pen pot with scissors and markers on a palm-tree mousepad — The Ad Spend brand image
  • Low-angle of black patent heels beside an office chair's wheel base and a metal filing cabinet — The Ad Spend brand image
  • Woman sitting on a desk edge laughing with a man reclining in a chair — The Ad Spend brand image
  • Two women walking through a moody, cinematically lit office — The Ad Spend brand image
  • Two colleagues posing confidently to camera — woman on a desk edge, man in a chair — The Ad Spend brand image
  • Overhead of three colleagues at a dark boardroom table with coffee, water glasses, and folders — The Ad Spend brand image
  • Woman on a corded desk phone looking up, holding the phone base — The Ad Spend brand image
  • Man in a grey suit standing composed amid flying papers, full-length — The Ad Spend brand image
  • A person with their face fully obscured by flying sheets of paper — The Ad Spend brand image
  • Hands placing a sheet on an open photocopier glass — The Ad Spend brand image
  • Overhead of black heels on grey carpet beside a filing cabinet — The Ad Spend brand image
  • Top-down desk with a keyboard, a mouse on a tropical-palm mousepad, and a blue-rimmed coffee mug — The Ad Spend brand image
  • Meeting room: a woman standing sipping coffee while two colleagues sit at the table — The Ad Spend brand image
  • Moody dark desk with a cherry-print mug, notepad, pen, and hole-punch — The Ad Spend brand image
  • A person resting their chin on folded arms atop a cubicle wall, direct gaze — The Ad Spend brand image
  • Person reclined in an office chair tossing papers overhead, composed — The Ad Spend brand image

Photography from the “After Hours” catalog by Shauna Summers, licensed to Ad Spend Technologies, Inc. on an Extended License for perpetual use. © Death to Stock 2023.

Need something specific?

Ask and we'll get it to you.

Missing a format, a vector file, or a specific asset? The press kit has the fastest way to reach us.

Open press kitBook demo