For agencies

Scale clients without headcount.

Twenty accounts, four platforms each, and a client who wants to know what you did this month. The Ad Spend keeps a record for every client: what changed, who changed it, and what it did to the numbers. Handoffs stop losing knowledge and reporting stops eating Fridays.

Three colleagues gathered around a monitor in a dark office, one seated and typing
Example · Change detected

Northwind — Search CPA up 34% after a targeting edit.

Logged Tue 9:02am. A teammate narrowed geo to 4 metros in Ads Manager. CPA $38 → $51.

Client
Northwind
Impact
$38 → $51
By
teammate

Every client gets a senior-level watch — even when the team is managing dozens of accounts.

Trusted by teams running real budgets

  • FitLab
  • Maxwell Social
  • Lytical Ventures
  • Senteon
  • Animated for Life
  • Nike Studios
  • Ren Health
  • Qi
  • eCommission
  • Lyrical Asset Management
  • The Matchbox
  • Blanken Consulting Group
  • Interrupt Media
  • TMRW for Men
  • Second Sense
  • Deodato

What changes for agencies

The problems this actually removes.

Knowledge walks out the door when an account manager leaves.

Every decision and its reasoning lives on the client's record, not in someone's head or a Slack thread from March. The next manager opens History and reads the account from day one.

Client reporting eats a day a week.

Reports draft themselves from the account's own data and history, on the schedule each client expects. You edit the narrative and send it instead of rebuilding the deck.

The platform changed something and the client thinks you did.

More of the edits in an account are made by the platform's own automation every year. History records them next to yours, as far as the platform reports them, so when a client asks what happened you can show them rather than guess.

Who this is for

Built for agencies.

Team
Account managers across many clients
Setup
One isolated record per client
The job
Handoffs, reporting, proof
Two colleagues passing a file over a desk while a woman with a mug looks on

Common objections

We already have reporting.
Reporting shows the result. The Ad Spend preserves the operating record around the result: what changed, what moved afterward, and why. Reports draft from that record on each client's cadence.

How the features support agencies

The same record, pointed at your problem.

Every client's change log in one place, with before-and-after values and the actor where the platform names one.

Scheduled client rundowns with the evidence attached. Edit the narrative, keep your format, send on the client's cadence.

Patterns across your whole book. What is working on one client shows up as a lead on the others.

Ask a client's account a question in the channel your team already shares and get the answer with its evidence.

You were hired for strategy — not for checking twenty accounts twice a day, or rebuilding the same report every month.

Nothing executes without approval.

Questions

Answers, not gestures.

Can we keep our own reporting templates?
Reports export to PDF and DOCX, and you edit the content before it goes out. If a client insists on their own deck, the report gives you the analysis and the evidence to fill it.
Does each client stay isolated?
Every client is its own organization with its own record. Nothing crosses between clients.
How is this priced for an agency?
By plan, not by client: one plan spans the whole book. Agency management needs All Access, and what it includes is on the pricing page.

For agencies

See the record on your own accounts.

We'll walk the record on the client with the most platforms.