For founders & small teams
An analyst's output, without the hire.
You run the ads between everything else, and the platforms keep changing things for you. The Ad Spend watches the account, measures every move against your own history rather than an industry benchmark, and tells you plainly what changed, whether it matters, and what to do about it.
Your CPA moved — measured against your own history, not a benchmark.
Wed 7:50am, the prospecting cap was raised 25%. CPA $22 → $29 vs your 90-day baseline.
- Change
- budget · cap
- Impact
- $22 → $29
- Baseline
- your 90-day
Trusted by teams running real budgets
- FitLab
- Maxwell Social
- Lytical Ventures
- Senteon
- Animated for Life
- Nike Studios
- Ren Health
- Qi
- eCommission
- Lyrical Asset Management
- The Matchbox
- Blanken Consulting Group
- Interrupt Media
- TMRW for Men
- Second Sense
- Deodato
What changes for founders & small teams
The problems this actually removes.
You're running ads between ten other jobs.
Alerts catch what moved and Trends tell you what deserves a look. You get a short list, not a dashboard to interrogate.
Small budgets make every number look like noise.
Your account's own 90-day baseline is the yardstick, not a benchmark built from companies ten times your size. The Ad Spend tells you when a move is real and when it is just Tuesday.
Hiring an analyst isn't on the table yet.
You get an analyst's output — what changed, why it moved, what to do next — without the salary, the ramp, or the single point of failure.
Who this is for
Built for founders and small teams.
- Team
- A founder or one marketer
- Setup
- One or two platforms
- The job
- Catch what moved, decide fast
Common objections
- I don't need another dashboard.
- Agreed. The Ad Spend leads with alerts, plain-English questions, and a short decision list in Slack — not another dashboard to interrogate.
How the features support founders & small teams
The same record, pointed at your problem.
Pacing, spend, and performance alerts against your own baseline, delivered where you already are.
A weekday read of what is working and what is slipping, with the history behind it.
Ask your account a question in plain English and get an answer you can act on. No dashboard to learn.
When the answer is a change, Optimizer proposes it with the expected effect and you approve it in one tap.
Founders aren't supposed to be media buyers. Or analysts. Or report-builders.
Questions
Answers, not gestures.
- Is it useful at a small budget?
- Yes. The baseline is your own account, so a $3,000 month is judged against your own $3,000 months. Small samples swing more, and the product says so when a move is inside normal variance instead of raising a false alarm.
- Do I need to be technical to use it?
- No. Connect your accounts in a few minutes and ask questions in plain English, in the web app or in Slack.
- What does it cost?
- Starter is free to start, with no card. What each plan includes is on the pricing page.
For founders and small teams
See the record on your own accounts.
Connect an account and read its record: what changed, why it moved, what to do next.