For private equity
A common paid-media standard, without centralizing execution.
Portfolio companies run paid media on different teams, agencies, and tools. The Ad Spend creates a common operating record for oversight without taking execution away from the companies.
Who changed the budget at the portfolio company — answered without a call.
Time-stamped settings changes with actor detail where the platform provides it, on the company's own record.
- Logged
- time-stamped
- Companies
- one record each
- Execution
- stays with them
The Ad Spend has ingested and analyzed more than $100M in ad spend and has been used by 150+ businesses, including Fortune 500 organizations.
Trusted by teams running real budgets
- FitLab
- Maxwell Social
- Lytical Ventures
- Senteon
- Animated for Life
- Nike Studios
- Ren Health
- Qi
- eCommission
- Lyrical Asset Management
- The Matchbox
- Blanken Consulting Group
- Interrupt Media
- TMRW for Men
- Second Sense
- Deodato
What changes for private equity
The problems this actually removes.
Oversight today means asking each company to standardize its tools.
The record sits on top of whatever each company already runs. Every company gets the same monitoring logic and the same shape of record, without a forced common agency or a mandated stack.
Pacing and account risk surface at the monthly review — after the month.
The same detection runs at every company, so pacing drift and account risk are flagged on the record when they start, not when the report lands.
Agency and leadership changes reset what anyone knows.
The change history and the reasoning behind decisions stay with the company's account. A new agency or a new CMO reads the record instead of reconstructing it.
Portfolio reporting raises the question of who sees what.
Each portfolio company is its own organization with its own record and its own permissions. Oversight reads what the company grants; nothing crosses between companies.
Who this is for
Built for operating partners and portfolio teams.
- Team
- Operating partners and portfolio growth teams
- Setup
- Companies running meaningful paid acquisition
- The job
- Comparable, defensible oversight
How the features support private equity
The same record, pointed at your problem.
One time-stamped record per company of who changed what, when, and why — across whatever platforms and agencies each runs.
The same weekday read applied at every company, so comparisons rest on one standard.
Portfolio-ready rundowns drafted from each company's record, on the cadence the operating partner sets.
Ask any connected company's account a question and get the answer with its evidence.
Oversight needs the same yardstick. Execution stays where it is.
Questions
Answers, not gestures.
- Do we have to centralize the accounts?
- No. Execution stays with each company's team and agency. The Ad Spend adds a common record and the same monitoring logic on top of whatever each company already runs.
- Can portfolio companies see each other's data?
- No. Every company is its own organization with its own record and permissions. Oversight reads only what each company grants.
- How do we start across a portfolio?
- Scope a one-company pilot, then extend the same setup to the rest of the portfolio. Book a demo and we'll walk the record on one of your companies.
For operating partners and portfolio teams
See the record on your own accounts.
Scope a one-company pilot.