For private equity
See what is working before it gets repeated.
A result that works in one market, campaign, or company does not automatically work in the next, and it does not keep working on its own. The Ad Spend gives each connected company the same read on spend, performance, and what changed, so the operator can decide what to repeat and your team knows where to ask.
This is working over here. That is not yet a reason to do it over there.
The record shows what changed and what moved, against that company's own history. The next step is a decision, not a copy.
- Change
- time-stamped
- Result
- in context
- Next
- ask first
Trusted by teams running real budgets
- FitLab
- Maxwell Social
- Lytical Ventures
- Senteon
- Animated for Life
- Nike Studios
- Ren Health
- Qi
- eCommission
- Lyrical Asset Management
- The Matchbox
- Blanken Consulting Group
- Interrupt Media
- TMRW for Men
- Second Sense
- Deodato
What changes for private equity
The problems this actually removes.
What works over here is not automatically what you should do over there.
The unit might be a location, a campaign, a channel, or another company. The record shows what changed and what moved afterward, against that company's own history. The question is whether the play is ready to repeat.
The play that worked last month may already be copied, repriced, or stale.
Alerts and weekday trends surface pacing and performance changes against each company's own history, so the question can be asked before the next review, not after the money is spent.
Every company sends a different version of the paid-media story.
Apply the same monitoring logic and reporting cadence to each connected company. Their agencies and platforms can differ; the questions you ask of their paid-media results do not have to.
When results move, the reason is buried in an ad account or agency handoff.
Review the account's change history beside its performance movement. The record stays with the company through agency and leadership changes, so you can start with evidence instead of reconstructing the month.
Better visibility should not mean taking control away from operators.
Each company keeps its own record, permissions, team, and agency. Your team sees what the company grants; execution stays with the people running the account.
Who this is for
Built for operating partners and portfolio teams.
- Team
- Operating partners and portfolio growth teams
- Setup
- Companies that get customers through paid acquisition
- The job
- See what is working, and whether it should be repeated
How the features support private equity
The same record, pointed at your problem.
A weekday read of what is improving or slipping at each connected company, measured against that company's own baseline.
Paid-media rundowns drafted from each company's record, using a cadence your team sets.
Time-stamped changes beside performance movement, with actor detail where the ad platform provides it. That is the evidence for whether a play should be repeated.
Ask a connected company's account what changed and get an answer grounded in its record.
See what is working. Then decide whether it should travel.
Questions
Answers, not gestures.
- Do we have to centralize the accounts?
- No. Execution stays with each company's team and agency. The Ad Spend adds a common record and the same monitoring logic on top of whatever each company already runs.
- Can portfolio companies see each other's data?
- No. Every company is its own organization with its own record and permissions. Oversight reads only what each company grants.
- Do we have to mandate this?
- No. Most firms cannot. Start with one company that wants the read. Oversight sees only what that company grants.
- Do you roll this into one number?
- No. Each company keeps its own record. You can ask the same question of a location, a campaign, or a company. You do not get a blended total.
- How do we start?
- Start with one company, and one play that matters. See what the record shows before deciding where else it belongs. Book a demo and we'll walk that record with you.
For operating partners and portfolio teams
Start with one company, not a rollout.
Start with one company, and one play that matters. See what the record shows before deciding where else it belongs.