Ani Bisaria founded The Matchbox (thematchbox.inc) in 2022, swiftly scaling it to manage millions in ad spend for Fortune 500 clients within two years. The company specializes in blending human insight with AI-driven testing for hyper-segmented marketing campaigns. In 2024, he gave a TEDx Talk on the future of marketing & AI.

In 2023, Ani launched Spyll World (spyll.world). Tracks from the Spyll catalog have been featured in campaigns for major brands like Formula 1 and Givenchy. As 'Bisaria' (bisaria.live), Ani produces original music and performs live, having opened for renowned acts like Deadmau5 and Gryffin.

In late 2024, Ani co-founded The Ad Spend (theadspend.com), his most recent venture. As CEO, he's on a mission to build a company that fosters curiosity and drives continuous improvement in marketing organizations worldwide.