Ani Bisaria

Ani Bisaria is an entrepreneur & musician based in New York, working across marketing, technology, and music.

In 2022, he founded The Matchbox, a growth consulting and services firm working across business strategy, marketing, technology, and operations. Its work spans startups and enterprise businesses, with millions in advertising spend under management.

In 2024, he founded The Spill, Inc., an independent record label and publisher focused on electronic music, working across releases, marketing and sync licensing. Its music has surpassed 200 million combined social media views and streams, with placements in campaigns for Logitech, Givenchy and Formula 1.

In 2025, he co-founded The Ad Spend with Jerome Illgner and Alexander Lyon. The company builds advertising intelligence software to help businesses understand and improve their marketing. Used by startups and enterprise companies alike, it connects advertising performance to broader marketing efforts and business goals.

Ani records and performs as 'Bisaria', blending electronic music with live saxophone. He has opened for major artists like Deadmau5, Gryffin, and Aminé, and was awarded by Interscope Records for his remix of Billie Eilish’s “Lunch.”

He earned a BA in Economics from the University of San Francisco. In 2024, he delivered a TEDx Talk on AI & Marketing.