Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
Claude Cowork, Skills, and Claude Code are changing marketing work in 2026. What each surface does well, verified — and where they still need a memory layer.
7 min read
DIY ad alerts in Zapier, n8n, or Make vs a managed monitoring tool: real 2026 costs, API version churn, missing anomaly logic, and when each makes sense.
7 min read
A Reddit Ads Slack integration for campaign monitoring — spend alerts, anomaly detection, and change tracking, not brand-mention notifications. 2026 guide.
4 min read
How to build a TikTok Ads Slack integration for spend and performance alerts in 2026 — what Zapier can and can't do, plus the fastest managed setup.
4 min read
Overspent a client's ad budget? A practical crisis playbook: own it fast, quantify precisely, offer real remediation, and build systems so it never repeats.
6 min read
One org per client, cross-client alerts in Slack, and a permanent audit trail. How agencies monitor every client ad account without tab-hopping.
5 min read
What Meta automated rules notifications can do — conditions, actions, channels — where static thresholds fail, and how learned-baseline alerts compare.
5 min read
Founders shouldn't need a Google Ads login to know what they spent. How to get ad spend delivered to Slack weekly — and what actually matters in it.
5 min read
AI assistants re-read your ad account from scratch every session. Why stateless AI fails marketers, and why memory plus permanent change records is the fix.
6 min read
Looker Studio only delivers reports to Slack on the $9/user Pro tier. Here are the free workarounds people use — and a simpler path for ad spend data.
5 min read
Shape.io's standalone budget pacer is gone — folded into NinjaCat. What Shape users actually need in 2026, and five real options for pacing and alerts.
7 min read
Optmyzr is the PPC power tool, but it isn't right for everyone. Seven honest alternatives segmented by need: management, monitoring, automation, reporting.
7 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.