GuideConversion Tracking in 2026: A Cross-Platform Implementation Library
The Ad Spend

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Notes on running an account that remembers

Field notes and research on paid media, memory, and the difference between a number and a decision.

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ReferenceJuly 22, 2026

Consent Mode

Consent mode explained — the mechanism that communicates a user's consent state to tags, and why one vendor's flag does not control every platform.

2 min read
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ReferenceJuly 22, 2026

Server-Side Conversion Tracking

Server-side conversion tracking explained — sending authoritative outcomes from your server or CRM, and why it does not mean sending everything twice.

3 min read
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Guides & ResearchJuly 22, 2026

TikTok Conversion Tracking: Pixel, Events API, and What Optimizes in 2026

Use the Pixel Event Builder or custom code, pair it with the Events API for resilient web measurement, and understand why custom events report but cannot optimize campaigns.

7 min read
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Guides & ResearchJuly 22, 2026

Microsoft Advertising Conversion Tracking: UET Goals in 2026

Set up UET website goals, app goals, and offline conversions — and treat the UET Conversions API as the pilot it currently is rather than assuming account access.

7 min read
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Guides & ResearchJuly 22, 2026

Pinterest Conversion Tracking: Tag Events, Enhanced Match, and CAPI in 2026

Implement Pinterest tag events, enhanced match, and the Conversions API — including the product event metadata dynamic retargeting depends on.

6 min read
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ReferenceJuly 22, 2026

Conversion Event

Conversion event explained — the specific action an ad platform records as a tracked outcome, and how it differs from a page view.

2 min read
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ReferenceJuly 22, 2026

Standard Event

Standard event explained — the predefined conversion events each ad platform supports, and why they are usually safer than custom names.

2 min read
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ReferenceJuly 22, 2026

Custom Event

Custom event explained — a non-standard event name for a genuinely distinct action, and where platforms limit what it can optimize.

2 min read
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ReferenceJuly 22, 2026

Custom Conversion

Custom conversion explained — a rule that classifies received activity into a conversion definition for reporting and, where supported, optimization.

2 min read
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ReferenceJuly 22, 2026

Website Pixel

Website pixel explained — the browser tag that observes page context and events, and what it can and cannot prove on its own.

2 min read
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ReferenceJuly 22, 2026

Conversion Value

Conversion value explained — the monetary value attached to a conversion for value-based bidding, and why arbitrary values mislead the algorithm.

2 min read
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Guides & ResearchJuly 22, 2026

Meta Conversion Tracking: Datasets, Pixel, and the Conversions API in 2026

Build a Meta setup around a dataset, the Pixel, and the Conversions API — with strong matching, correct values, and reliable deduplication rather than more events.

8 min read

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