GuideConversion Tracking in 2026: A Cross-Platform Implementation Library
The Ad Spend

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Notes on running an account that remembers

Field notes and research on paid media, memory, and the difference between a number and a decision.

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124 posts in Reference

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ReferenceJuly 22, 2026

Consent Mode

Consent mode explained — the mechanism that communicates a user's consent state to tags, and why one vendor's flag does not control every platform.

2 min read
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ReferenceJuly 22, 2026

Server-Side Conversion Tracking

Server-side conversion tracking explained — sending authoritative outcomes from your server or CRM, and why it does not mean sending everything twice.

3 min read
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ReferenceJuly 22, 2026

Conversion Event

Conversion event explained — the specific action an ad platform records as a tracked outcome, and how it differs from a page view.

2 min read
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ReferenceJuly 22, 2026

Standard Event

Standard event explained — the predefined conversion events each ad platform supports, and why they are usually safer than custom names.

2 min read
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ReferenceJuly 22, 2026

Custom Event

Custom event explained — a non-standard event name for a genuinely distinct action, and where platforms limit what it can optimize.

2 min read
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ReferenceJuly 22, 2026

Custom Conversion

Custom conversion explained — a rule that classifies received activity into a conversion definition for reporting and, where supported, optimization.

2 min read
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ReferenceJuly 22, 2026

Website Pixel

Website pixel explained — the browser tag that observes page context and events, and what it can and cannot prove on its own.

2 min read
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ReferenceJuly 22, 2026

Conversion Value

Conversion value explained — the monetary value attached to a conversion for value-based bidding, and why arbitrary values mislead the algorithm.

2 min read
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ReferenceJuly 22, 2026

Conversion Counting

Conversion counting explained — the once-per-interaction vs every-occurrence setting that decides how many conversions one action produces.

2 min read
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ReferenceJuly 22, 2026

Transaction ID

Transaction ID explained — the stable, unique order identifier that prevents purchases from being double-counted on reload.

2 min read
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ReferenceJuly 22, 2026

Event ID

Event ID explained — the value that lets platforms recognize the same conversion across browser and server delivery for deduplication.

2 min read
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ReferenceJuly 22, 2026

Event Deduplication

Event deduplication explained — how shared event names and IDs stop one business action from being counted twice across the Pixel and server.

2 min read

The record

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