Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
DIY ad alerts in Zapier, n8n, or Make vs a managed monitoring tool: real 2026 costs, API version churn, missing anomaly logic, and when each makes sense.
7 min read
Claude Cowork, Skills, and Claude Code are changing marketing work in 2026. What each surface does well, verified — and where they still need a memory layer.
7 min read
Most teams that deploy AI SDRs churn off within months, usually after burning a domain, yet hybrid human-plus-agent pods outperform both pure-AI and human-only models -- this playbook covers where agents break, where they win, and the guardrails that keep outbound deliverable in 2026.
9 min read
How to build a TikTok Ads Slack integration for spend and performance alerts in 2026 — what Zapier can and can't do, plus the fastest managed setup.
4 min read
A Reddit Ads Slack integration for campaign monitoring — spend alerts, anomaly detection, and change tracking, not brand-mention notifications. 2026 guide.
4 min read
Overspent a client's ad budget? A practical crisis playbook: own it fast, quantify precisely, offer real remediation, and build systems so it never repeats.
6 min read
Gmail's Gemini features and Apple's rebuilt Siri now read, summarize, and rank email before humans see it, inflating opens while clicks fall; this playbook covers the metrics to trust, deliverability under AI filtering, writing emails for accurate AI summarization, and lifecycle strategy when assistants triage the inbox.
10 min read
Google's AI campaigns deliver results — but they make the account harder to steer. Here's what transparency you actually have, and what you have to build yourself.
2 min read
Who changed my Google Ads account? Where to find Change History, what it shows, its 2-year limit — and how to get notified of every future change.
5 min read
One org per client, cross-client alerts in Slack, and a permanent audit trail. How agencies monitor every client ad account without tab-hopping.
5 min read
Paid placements inside ChatGPT, Microsoft Copilot, and Google AI Mode became a self-serve reality in the first half of 2026. This playbook covers what each platform sells, what it costs, how targeting and measurement work, and a 90-day sequence for running your first tests.
9 min read
Google Ads change history alerts today mean email scripts. What those scripts catch, what they miss, and how to get who/what/when alerts in Slack instead.
5 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.