Trends
AI-detected patterns and anomalies, surfaced automatically from your account's own baseline.
Trends surface performance patterns worth a closer look across your connected accounts. They give you a starting point for a review without requiring you to write a query or configure an alert first.
Trend analysis runs Monday through Friday in your organization's timezone. Findings are read against the account's own performance context, so a movement can be assessed against what is normal for that account.
Data refresh, Trend analysis, alert evaluation, and report delivery run on separate schedules.
Find a Trend to reviewLink to Find a Trend to review
Open Trends and use search and filters to narrow the list to the review you are doing. Open a finding and check its platform, metric, and detection timestamp before comparing it with the account's history.
If the list is empty, broaden or clear the filters before concluding that there are no findings. If you have just connected an account, check its sync status before expecting a complete account review.
How to read themLink to How to read them
Each Trend is labeled as one of three categories, Opportunity, Warning, or Insight, so you can tell at a glance whether it's something to act on, watch, or note.
Beyond the category, a Trend includes:
- A headline and short description of what shifted
- The platform(s) where it was detected
- A primary metric value or impact level — the size of the movement
- A confidence score — expressed as a percentage, how strongly the data supports the finding
- A detection timestamp — when The Ad Spend flagged it
You can give any Trend a thumbs-up or thumbs-down to signal whether it was useful.
When a Trend includes a recommendation, review the supporting evidence before deciding what to do next. Account-changing actions require approval and the necessary permissions; available actions depend on your access and the connected platform.
How they're deliveredLink to How they're delivered
Trends appear automatically in the web app and in Slack. Any Trend you don't need can be dismissed or archived.