Alerts

Alerts notify you when something in your ad accounts needs attention — without you having to keep checking manually. Unlike Trends, which the system surfaces on its own, alerts are configured by you. Each one watches a specific metric and fires when its condition is met.

How to create one#Link to How to create one

To set up an alert, you choose three things: the metric to watch, the condition that should trigger it, and the time window to evaluate. From there you can scope it as broadly or narrowly as you need — a specific platform, sub-account, or campaign, or left account-wide.

Agencies can also create alerts for the client orgs they manage.

Updating an existing alert#Link to Updating an existing alert

Use the alert's edit screen to change what it watches when your scope changes. Review the selected accounts or campaigns, the condition, and the notification destinations before saving.

Alert types#Link to Alert types

• Performance — a metric moves outside the condition you set
• Budget — spend crosses a threshold you define
• Health — an issue with the account's overall health
• Billing — a billing-related issue on the account
• Suspended / Revoked — the ad account's status changes
• Anomaly — fires when a value is outside the normal range for your account, based on what the system has learned to expect; no fixed number needed

How an Alert Decides to Fire#Link to How an Alert Decides to Fire

There are two ways an alert evaluates whether to trigger:

• Threshold: You set a fixed number, and the alert fires when the metric crosses it.
• Forecast-based: Instead of a fixed number, the alert compares your account's activity against a forecast of what's expected, and fires when reality drifts from it. This is how Anomaly alerts work.

How you're notified#Link to How you're notified

Alerts are delivered to Slack, email, or a webhook — whichever you configure. You also control how often a firing alert notifies you: once, every time it triggers, or on a set interval.