History
Review observed account changes and available platform events in one timeline, with the detail each platform provides.
History brings observed settings changes and available platform events into one timeline. Use it to trace what changed in an account before interpreting a movement in performance.
What a change entry showsLink to What a change entry shows
Depending on the connected platform and the evidence available, an entry can show:
- The account item and field involved
- Before-and-after values for a captured settings change
- The time associated with the change or event
- Who made the change, where the platform provides that detail
Field coverage, timestamp precision, and actor details vary by platform. The timeline reflects the changes and events The Ad Spend can observe.
Find the change you needLink to Find the change you need
Narrow the timeline to the date range and account items you want to review. Follow a thread or open an item's revision history to compare the available record over time.
A change that lines up with a metric movement is a lead to investigate, not proof that it caused the movement.
Date range and history depthLink to Date range and history depth
The history you can browse depends on what has been collected and the access included in your plan. A wider date range cannot recover changes that were never collected.
See Pricing for plan inclusions and the data-handling policy for retention and deletion commitments.