Connecting your ad accounts
Connect supported ad platforms and understand the account access, permissions, and data coverage each connection provides.
Connecting an ad account brings supported metrics and account changes into The Ad Spend, so you can review connected accounts in one place.
Supported connections include Google Ads, Meta, LinkedIn, TikTok, Reddit, Microsoft Ads, and Pinterest Ads. The metrics, settings, conversion detail, and available actions differ by platform.
OpenAI Ads aggregate campaign reporting is available to advertisers with the required API access. It is not a per-event or conversion-value breakdown; do not assume it uses the same connection flow as the platforms below.
Connecting an ad platformLink to Connecting an ad platform
For a platform that offers a Connect flow, follow the prompts in Integrations:
- Go to Settings → Integrations and pick the platform.
- Click Connect and sign in with the account that has access to the ad account(s) you want to track.
- Approve the requested permissions.
- Choose which ad account to track.
Google Ads note: manager (MCC) accounts are supported — you can sign in with the manager account and pick the individual account underneath it.
Choosing which account to trackLink to Choosing which account to track
You connect one ad account per platform, per org. That account becomes a tracked sub-account you can view on its own or blended with others.
You can add or remove tracked accounts later from Settings → Integrations.
For agencies: the right way to handle multiple clients is to connect each client's account under their own org — not to stack multiple client accounts under a single org.
What The Ad Spend Does With AccessLink to What The Ad Spend Does With Access
The Ad Spend reads your account data and campaign settings to track performance and changes. It won't make any changes to your campaigns without your explicit approval — any suggested fix or optimization has to be approved in the app or Slack before it runs. See Action for how that works.
What Happens After You ConnectLink to What Happens After You Connect
Connecting an account kicks off an initial sync, bringing in the supported data available for that connection before ongoing refresh begins. See Sync for what to expect during and after that process.
When a connection needs attentionLink to When a connection needs attention
A connection can need additional permissions before particular data is available. Review the integration warning to identify the account that needs attention, then check access with the person who manages that ad account.