Guides & ResearchMay 6, 2026
Agentic Ad Buying vs. the Agency Model
AI agents are starting to run strategy-to-execution end to end, with a standards fight over OpenRTB and VAST underway. What survives the agency reckoning.
8 min readBlog
Notes on running an account that remembers
Field notes and research on paid media, memory, and the difference between a number and a decision.
92 posts in Guides & Research
Guides & ResearchApril 18, 2026
Can You Actually Measure 'Share of Model'?
"Share of model" — how often AI assistants recommend your brand — is pitched as the new Share of Voice. Who's selling it, and what's actually measurable.
7 min read
Guides & ResearchApril 11, 2026
How AI Max and Advantage+ Actually Spend Your Budget
A plain-English guide to Google AI Max and Meta Advantage+: how they expand targeting, pool budgets, and optimize creative — and where you keep control.
8 min read
Guides & ResearchMarch 24, 2026
Retail Media in 2026: The Commerce Media Playbook
Retail media is the fastest-growing major ad channel in 2026, but Amazon and Walmart are absorbing nearly all the new money — this playbook covers network selection, onsite versus offsite budgets, iROAS measurement, the agentic-commerce connection, and how mid-size brands survive fragmentation.
10 min read
Guides & ResearchMarch 17, 2026
The Total Search Strategy
Search is fragmenting across AI answers, retail, and social, with traditional growth down to 3.4%. What a "search budget" means in 2026, with the data.
6 min read
Guides & ResearchFebruary 20, 2026
The 'Last Resort' Reversal
Sam Altman called ChatGPT ads a "last resort" in 2024; OpenAI launched them in 2026. What AI-assistant advertising does to the channel mix.
7 min read
Guides & ResearchAugust 25, 2025
The Great AI SEO Scam of Mid-2025
A Toronto e-commerce firm paid $50,000 to a "Generative Engine Optimization expert" to dominate AI search. Six months later: zero AI traffic, no citations.
13 min read
Guides & ResearchMay 19, 2025
A Decade of Shifting Market Dynamics in Advertising
A decade of digital transformation in advertising (2015–2025): the acceleration, innovation, and shifting consumer behavior that reshaped the industry.
12 min read
Guides & ResearchFebruary 24, 2025
Lookalike Audiences in 2026: What Still Works
Meta lookalikes still work (increasingly absorbed into Advantage+ automation). LinkedIn retired them on February 29, 2024 in favor of Predictive Audiences. Here is the current playbook per platform.
4 min read
Guides & ResearchFebruary 17, 2025
Geotargeting Ad Strategies for Local Businesses
Geotargeting is the practice of delivering ads or content based on a user’s geographic location.
5 min read
Guides & ResearchNovember 11, 2024
Guide to Ad Monitoring and Keyword Performance
Google Ads is a powerful platform for digital marketing, but success requires diligent monitoring and optimization of campaigns.
15 min read
Guides & ResearchAugust 7, 2024
Data Privacy and Compliance for Advertisers in 2026
The 2026 privacy reality: third-party cookies survived (Privacy Sandbox retired October 2025), Consent Mode v2 is still mandatory for EU measurement, and US state privacy laws keep multiplying. Here is what actually binds advertisers now.
4 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.