Guides & ResearchAugust 3, 2024
Guide to Cross-Channel Attribution
This quick guide explores the intricacies of cross-channel attribution, highlighting strategies, common problems, and emerging tools in the market.
4 min readBlog
Notes on running an account that remembers
Field notes and research on paid media, memory, and the difference between a number and a decision.
92 posts in Guides & Research
Guides & ResearchJuly 7, 2024
The Deceptive Nature of Audience Expansion
The big three platforms employ clever techniques that often lead marketers to spend more than intended.
4 min read
Guides & ResearchJuly 3, 2024
Third-Party Cookies Didn't Die
Google retired the Privacy Sandbox in October 2025 and kept third-party cookies in Chrome. The deprecation that dominated a decade of planning never happened — but first-party data still won.
3 min read
Guides & ResearchJuly 1, 2024
The Death of the B2B Sales Funnel
The linear B2B funnel is gone. In 2026, 51% of buyers start research in AI chatbots and 69% change their intended vendor based on AI guidance (G2) — so ad spend has to influence the answer, not just the click.
5 min read
Guides & ResearchJune 27, 2024
Why LinkedIn Ads Are Expensive
LinkedIn charges ~€5.98 per click versus ~€1.60 on Meta — yet returns 121% company-level B2B ROAS versus Google's 67% and Meta's 51% (Dreamdata, March 2026). Expensive clicks, cheapest profitable B2B pipeline.
4 min read
Guides & ResearchJune 15, 2024
Implementing Data Clean Rooms for Advertising
Examining the real-world applicability of data clean rooms in ad spend strategy — weighing the hype against the practical benefits and drawbacks.
5 min read
Guides & ResearchJune 15, 2024
Hidden Cost of Programmatic Advertising
This study examines the value proposition of programmatic guarantees and their impact on overall ad spend efficiency.
5 min readGuides & ResearchJanuary 11, 2024
2025 B2B vs B2C Marketing Budgets
A look at how B2B and B2C marketing budgets differ, and how to optimize digital ad spend for maximum return on investment across each approach.
4 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.