Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
75 posts in Guides & Research
Google Ads can spend up to 2x your daily budget on any day, but never more than 30.4x per month. The exact rules, a worked example, and how to catch spikes.
7 min read
A fair 2026 assessment of the Google Ads Explanations feature — supported campaign types, the 90-day limit, what it diagnoses well, and where it stops short.
7 min read
Meta ROAS dropped suddenly? A large share of ROAS crashes are measurement breakage, not ad failure. Check pixel, CAPI, EMQ, and 2026 attribution changes first.
8 min read
Why is your CPC so high suddenly? Bid strategy changes, AI Max query expansion, new competitors, and Quality Score drops — diagnosed in order of likelihood.
8 min read
CPA doubled overnight? The eight causes worth checking, in order: account changes, budget increases, tracking breakage, learning resets, and auction shifts.
7 min read
Facebook ads active but not spending? The nine verified causes — billing holds, Learning Limited, bid caps, review delays — ordered by likelihood, with fixes.
7 min read
Most agentic ad tools want to edit your campaigns. The case for an AI agent that watches your ads instead — and only changes things with your approval.
7 min read
The best MCP servers for marketing in 2026, by category: official ad platform servers from Meta, Google, and Amazon, plus analytics, CRM, and warehouse picks.
8 min read
The old answer — ChatGPT can analyze ads but not change them — is outdated. Here's what ChatGPT can actually do with Google Ads in 2026, verified.
6 min read
LinkedIn has no official Ads MCP server as of July 2026. Here's what community options exist, their risks, and safer ways to get LinkedIn Ads data into AI.
7 min read
How to connect Claude to Meta Ads with the official MCP at mcp.facebook.com/ads — setup steps, known errors, and the limits nobody mentions.
5 min read
Step-by-step guide to connecting Google Ads to Claude via the official MCP server — plus what the read-only connection still can't do after setup.
5 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.