Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
92 posts in Guides & Research
Meta ads change history exists, but it's buried and short-lived. Where the Facebook ads change log lives in 2026, its ~90-day window, and how to keep more.
6 min read
Meta's Advantage+ suite hands more decisions to the algorithm every quarter. Here's what that means for account control, transparency, and the record you need to keep.
2 min read
New Reddit x SurveyMonkey data: 83% of B2B buyers self-research before talking to sales. What the hidden journey means for how you run and measure paid media.
8 min read
B2B creator marketing became a real budget line in 2026 — Dentsu found influencer engagement is the fastest-growing driver of B2B decisions — so this playbook covers program models, LinkedIn mechanics, dark-funnel measurement, and the AI-visibility payoff of creator content.
8 min read
DIY ad alerts in Zapier, n8n, or Make vs a managed monitoring tool: real 2026 costs, API version churn, missing anomaly logic, and when each makes sense.
7 min read
Claude Cowork, Skills, and Claude Code are changing marketing work in 2026. What each surface does well, verified — and where they still need a memory layer.
7 min read
Most teams that deploy AI SDRs churn off within months, usually after burning a domain, yet hybrid human-plus-agent pods outperform both pure-AI and human-only models -- this playbook covers where agents break, where they win, and the guardrails that keep outbound deliverable in 2026.
9 min read
Overspent a client's ad budget? A practical crisis playbook: own it fast, quantify precisely, offer real remediation, and build systems so it never repeats.
6 min read
Gmail's Gemini features and Apple's rebuilt Siri now read, summarize, and rank email before humans see it, inflating opens while clicks fall; this playbook covers the metrics to trust, deliverability under AI filtering, writing emails for accurate AI summarization, and lifecycle strategy when assistants triage the inbox.
10 min read
Google's AI campaigns deliver results — but they make the account harder to steer. Here's what transparency you actually have, and what you have to build yourself.
2 min read
Who changed my Google Ads account? Where to find Change History, what it shows, its 2-year limit — and how to get notified of every future change.
5 min read
Paid placements inside ChatGPT, Microsoft Copilot, and Google AI Mode became a self-serve reality in the first half of 2026. This playbook covers what each platform sells, what it costs, how targeting and measurement work, and a 90-day sequence for running your first tests.
9 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.