The Ad Spend

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Notes on running an account that remembers

Field notes and research on paid media, memory, and the difference between a number and a decision.

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Guides & ResearchMay 19, 2025

A Decade of Shifting Market Dynamics in Advertising

A decade of digital transformation in advertising (2015–2025): the acceleration, innovation, and shifting consumer behavior that reshaped the industry.

12 min read
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ProductApril 28, 2025

Stop Wasting Time on Ad Reporting

Are you spending countless hours each week manually pulling data, compiling spreadsheets, and trying to make sense of your ad performance?

1 min read
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ProductApril 21, 2025

Automated vs Manual Ad Data: Why Spreadsheets Fall Short

In today's fast-paced digital advertising landscape, timely and accurate data is the bedrock of effective decision-making.

2 min read
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ProductApril 16, 2025

Unlocking Ad Performance Insights with AI

Simply knowing your click-through rates or cost per lead is only the first step in understanding ad performance.

2 min read
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ProductApril 14, 2025

How to Share Ad Insights Easily and Effectively

In any marketing operation, from solo-run campaigns to large agency teams, the ability to share ad performance insights quickly and clearly is paramount.

2 min read
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ProductApril 7, 2025

Collaborative Ad Reporting Tools

In the dynamic world of digital advertising, success is rarely a solo endeavor.

2 min read
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ProductMarch 31, 2025

Consolidate Google, Meta, & LinkedIn Insights

Most businesses run ads across multiple platforms. See how to consolidate Google, Meta, and LinkedIn insights into one record you can actually compare.

2 min read
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ProductMarch 24, 2025

Effective Multi-Platform Ad Reporting

Today’s digital advertising landscape is a tapestry woven from numerous platforms.

2 min read
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ProductMarch 10, 2025

How AI Can Power Your Ad Budget Recommendations

Allocating budget across platforms and campaigns is one of the hardest parts of digital marketing. How AI can power smarter ad budget recommendations.

2 min read
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ProductMarch 3, 2025

Getting Actionable AI Ad Optimization Suggestions

Launching a campaign is just the beginning. See how AI turns raw ad performance into specific, prioritized optimization moves you can actually act on.

2 min read
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ProductFebruary 26, 2025

What's Your True Total Ad Spend?

Understanding your total advertising expenditure across all digital channels is fundamental for sound financial management and strategic marketing decisions.

2 min read
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Guides & ResearchFebruary 24, 2025

Lookalike Audiences in 2026: What Still Works

Meta lookalikes still work (increasingly absorbed into Advantage+ automation). LinkedIn retired them on February 29, 2024 in favor of Predictive Audiences. Here is the current playbook per platform.

4 min read

The record

Stop running an account that forgets.

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