Blog

Notes on running an account that remembers

Field notes and research on paid media, memory, and the difference between a number and a decision.

33 posts in Product

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ProductJanuary 29, 2025

Free Ad Performance & Budget Pacing Alerts

The Ad Spend's free alerting system watches your ad accounts every ~3 hours — anomalies, budget pacing, trend shifts — and posts them to Slack with the likely cause attached. No per-seat fees.

3 min read
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ProductJanuary 22, 2025

Got Ad Performance Questions? Get Direct Answers, Instantly.

Navigating complex ad platform dashboards to find answers to specific performance questions can often feel like a treasure hunt without a map.

2 min read
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ProductJanuary 15, 2025

The Power of AI-Driven Anomaly Detection

In the complex and fast-moving world of digital advertising, unexpected issues can arise at any moment.

2 min read
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ProductJanuary 8, 2025

Free Ad Reporting Tool Built for Multiple Clients

Managing ad campaigns for multiple clients is the lifeblood of many digital marketing agencies.

2 min read
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ProductJanuary 1, 2025

Essential Slack Tools for Marketing Agencies

For modern marketing agencies, Slack is the hub for operations, client communication, and collaboration. The essential tools to get the most from it.

2 min read
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ProductJanuary 14, 2024

Monitor Google Ads in Slack

The Ad Spend brings Google Ads monitoring into Slack: a two-step admin setup, on-demand metrics with /theadspend, and a detection loop that flags anomalies every ~3 hours. Unlimited seats, free to start.

3 min read
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ProductJanuary 12, 2024

Monitor Meta Ads in Slack

The Ad Spend brings Meta (Facebook & Instagram) ads monitoring into Slack: two-step setup, on-demand metrics with /theadspend, and a ~3-hour detection loop that catches anomalies — including attribution shifts like Meta's March 2026 change. Unlimited seats, free to start.

3 min read
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ProductJanuary 8, 2024

Connect LinkedIn Ads to Slack

The Ad Spend brings LinkedIn Ads into Slack: two-step setup, on-demand metrics with /theadspend, and a ~3-hour detection loop. Especially valuable on LinkedIn, where native change history is famously thin. Unlimited seats, free to start.

3 min read
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ProductJanuary 1, 2024

Monitor Ad Spend in Slack

Monitor and optimize ad spend across every platform from Slack. Here's how The Ad Spend tracks your campaigns and boosts marketing ROI in real time.

3 min read

The record

Stop running an account that forgets.

Every decision written down, with its reason and its result. That is the whole product.