Monitor Google Ads in Slack
Review Google Ads performance in Slack with mention-based questions and configured notifications, then investigate the supporting account data.
Updated July 2026.
The Ad Spend connects Google Ads and Slack so your team can review performance and investigate problems without repeatedly opening the Ads UI. Connect the relevant accounts, choose notification destinations, and keep the account scope and reporting period clear in each conversation.
How does the Google Ads + Slack integration work?
An ad-account admin connects Google Ads to Slack in two steps. Once connected, the app is available to your entire Slack organization — no extra seats, no per-user Google Ads access required. Team members who have never opened the Ads UI can still pull campaign metrics in Slack.
What can you do in Slack?
Mention @theadspend in a connected Slack channel to ask about spend, clicks, impressions, CTR, CPC, or conversions, then continue in the thread to narrow the account and date range. Configured Alerts and Trends provide separate ways to surface conditions and performance patterns you want to investigate.
What are the monitoring cadences?
| Function | Cadence | What it does |
|---|---|---|
| Detection loop | Every ~3 hours | Flags anomalies, pacing, and trend shifts against your own baseline |
| Data sync | Every 6 hours | Refreshes raw platform data onto the permanent record |
Which platforms and plans are supported?
The Ad Spend covers Google, Meta, LinkedIn, TikTok, and Reddit, giving you a unified view across channels inside Slack. Starter is free to start; what each plan includes is on the pricing page.
FAQ
Do teammates need a Google Ads login to use it?
No. After an admin completes the two-step setup, anyone in your Slack workspace can pull metrics — including people without direct Google Ads access.
How often does it check my account?
Ongoing account data sync runs every six hours. Trend analysis, alert evaluation, and notification delivery follow their own schedules; see Notifications & Slack for the current workflow rather than assuming a continuous alert stream.
Is it really free?
Yes. Starter is free to start, with no card required. All Access adds a team that runs the platform with you. What each plan includes is on the pricing page.