Free Ad Performance & Budget Pacing Alerts
The Ad Spend's free alerting system watches your ad accounts every ~3 hours — anomalies, budget pacing, trend shifts — and posts them to Slack with the likely cause attached. Free to start.
Updated July 2026.
The Ad Spend’s alerting system watches your connected ad accounts every ~3 hours and posts what matters to Slack: spend anomalies, budget pacing risks, CPA drift, and trend shifts — each with the likely cause attached, not just a number that moved. Starter is free to start.
What alerts do you get?
| Alert type | What it catches |
|---|---|
| Anomaly alerts | Spend, CPC, CPA, CTR, or delivery moving abnormally against your own baseline |
| Budget pacing | Campaigns on track to overspend or underspend before the period ends |
| Trend shifts | Sustained performance changes that are not one-day noise |
Why pacing alerts specifically?
Because budget errors compound silently. A campaign pacing 40% hot on day 5 is a correction; discovered on day 25, it is a blown month. Pacing alerts convert budget management from a periodic audit into a continuous background process — the loop checks every ~3 hours, so nothing waits for the Monday meeting.
How is this different from platform-native alerts?
Three ways. First, cross-platform: one system covers Google, Meta, LinkedIn, TikTok, and Reddit rather than five separate notification settings. Second, baseline-driven: 1,900+ detection algorithms compare your account to its own history, not to generic thresholds — which matters when platforms redefine their own metrics, as Meta did with attribution on March 3, 2026. Third, causal: alerts arrive with the likely cause attached, because the system keeps a permanent, queryable record of every change in the account.
What does it cost?
Starter is free to start, with no card required. All Access adds a team that works the account with you. What each plan includes is on the pricing page and kept current there.
FAQ
How quickly will I know about a problem?
The detection loop runs every ~3 hours, so most issues surface the same working day — versus days or weeks with manual weekly reviews.
Do alerts explain why something changed?
Yes — that is the design goal. Alerts attach the likely cause (a bid change, a budget edit, an audience shift) drawn from the permanent change record, rather than just flagging that a metric moved.
Is the free plan actually usable?
Yes. Starter is free to start and usable on its own; what it includes is on the pricing page. All Access adds a team that works the account with you.