Free Ad Performance & Budget Pacing Alerts
The Ad Spend's free alerting system watches your ad accounts every ~3 hours — anomalies, budget pacing, trend shifts — and posts them to Slack with the likely cause attached. No per-seat fees.
Updated July 2026.
The Ad Spend’s alerting system watches your connected ad accounts every ~3 hours and posts what matters to Slack: spend anomalies, budget pacing risks, CPA drift, and trend shifts — each with the likely cause attached, not just a number that moved. The Starter plan is free, with unlimited seats.
What alerts do you get?
| Alert type | What it catches |
|---|---|
| Anomaly alerts | Spend, CPC, CPA, CTR, or delivery moving abnormally against your own baseline |
| Budget pacing | Campaigns on track to overspend or underspend before the period ends |
| Trend shifts | Sustained performance changes that are not one-day noise |
Why pacing alerts specifically?
Because budget errors compound silently. A campaign pacing 40% hot on day 5 is a correction; discovered on day 25, it is a blown month. Pacing alerts convert budget management from a periodic audit into a continuous background process — the loop checks every ~3 hours, so nothing waits for the Monday meeting.
How is this different from platform-native alerts?
Three ways. First, cross-platform: one system covers Google, Meta, LinkedIn, TikTok, and Reddit rather than five separate notification settings. Second, baseline-driven: 1,900+ detection algorithms compare your account to its own history, not to generic thresholds — which matters when platforms redefine their own metrics, as Meta did with attribution on March 3, 2026. Third, causal: alerts arrive with the likely cause attached, because the system keeps a permanent, queryable record of every change in the account.
What does it cost?
Starter is free — including the detection loop, Slack alerts, and unlimited seats with no per-seat fee. All Access, with more platforms and deeper analysis, is custom-priced.
FAQ
How quickly will I know about a problem?
The detection loop runs every ~3 hours, so most issues surface the same working day — versus days or weeks with manual weekly reviews.
Do alerts explain why something changed?
Yes — that is the design goal. Alerts attach the likely cause (a bid change, a budget edit, an audience shift) drawn from the permanent change record, rather than just flagging that a metric moved.
Is the free plan actually usable?
Yes. Starter includes the detection loop, pacing alerts, Slack delivery, and unlimited seats. All Access adds more platforms and deeper analysis at custom pricing.