The Ad Spend

Blog

Notes on running an account that remembers

Field notes and research on paid media, memory, and the difference between a number and a decision.

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Guides & ResearchFebruary 17, 2025

Geotargeting Ad Strategies for Local Businesses

Geotargeting is the practice of delivering ads or content based on a user’s geographic location.

5 min read
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ProductFebruary 12, 2025

The Ad Spend: AI-Powered Marketing Tool

For years, ad analysis primarily involved sifting through dashboards, manually exporting data, and trying to connect the dots between various metrics.

2 min read
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ProductJanuary 29, 2025

Free Ad Performance & Budget Pacing Alerts

The Ad Spend's free alerting system watches your ad accounts every ~3 hours — anomalies, budget pacing, trend shifts — and posts them to Slack with the likely cause attached. No per-seat fees.

3 min read
A young man in shirt and tie seated calmly in front of stacked boxes and reeded glass
ProductJanuary 22, 2025

Got Ad Performance Questions? Get Direct Answers, Instantly.

Navigating complex ad platform dashboards to find answers to specific performance questions can often feel like a treasure hunt without a map.

2 min read
A figure taking a phone call behind reeded glass scattered with sticky notes
ProductJanuary 15, 2025

The Power of AI-Driven Anomaly Detection

In the complex and fast-moving world of digital advertising, unexpected issues can arise at any moment.

2 min read
A blurred figure behind reeded glass with a sticky note reading quarterly review Q2
ProductJanuary 8, 2025

Free Ad Reporting Tool Built for Multiple Clients

Managing ad campaigns for multiple clients is the lifeblood of many digital marketing agencies.

2 min read
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ProductJanuary 1, 2025

Essential Slack Tools for Marketing Agencies

For modern marketing agencies, Slack is the hub for operations, client communication, and collaboration. The essential tools to get the most from it.

2 min read
A blurred figure behind reeded glass with a sticky note reading quarterly review Q2
Guides & ResearchNovember 11, 2024

Guide to Ad Monitoring and Keyword Performance

Google Ads is a powerful platform for digital marketing, but success requires diligent monitoring and optimization of campaigns.

15 min read
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Guides & ResearchAugust 7, 2024

Data Privacy and Compliance for Advertisers in 2026

The 2026 privacy reality: third-party cookies survived (Privacy Sandbox retired October 2025), Consent Mode v2 is still mandatory for EU measurement, and US state privacy laws keep multiplying. Here is what actually binds advertisers now.

4 min read
An analyst in a grey jacket staring past a monitor in a dark office at night
Guides & ResearchAugust 3, 2024

Guide to Cross-Channel Attribution

This quick guide explores the intricacies of cross-channel attribution, highlighting strategies, common problems, and emerging tools in the market.

4 min read
A woman resting her head on one hand while working at a dark terminal late at night
Guides & ResearchJuly 7, 2024

The Deceptive Nature of Audience Expansion

The big three platforms employ clever techniques that often lead marketers to spend more than intended.

4 min read
A man carrying a stack of green ledger folders under one arm
Guides & ResearchJuly 3, 2024

Third-Party Cookies Didn't Die

Google retired the Privacy Sandbox in October 2025 and kept third-party cookies in Chrome. The deprecation that dominated a decade of planning never happened — but first-party data still won.

3 min read

The record

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