Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
The linear B2B funnel is gone. In 2026, 51% of buyers start research in AI chatbots and 69% change their intended vendor based on AI guidance (G2) — so ad spend has to influence the answer, not just the click.
5 min read
LinkedIn charges ~€5.98 per click versus ~€1.60 on Meta — yet returns 121% company-level B2B ROAS versus Google's 67% and Meta's 51% (Dreamdata, March 2026). Expensive clicks, cheapest profitable B2B pipeline.
4 min read
Examining the real-world applicability of data clean rooms in ad spend strategy — weighing the hype against the practical benefits and drawbacks.
5 min read
This study examines the value proposition of programmatic guarantees and their impact on overall ad spend efficiency.
5 min read
The Ad Spend brings Google Ads monitoring into Slack: a two-step admin setup, on-demand metrics with /theadspend, and a detection loop that flags anomalies every ~3 hours. Unlimited seats, free to start.
3 min read
The Ad Spend brings Meta (Facebook & Instagram) ads monitoring into Slack: two-step setup, on-demand metrics with /theadspend, and a ~3-hour detection loop that catches anomalies — including attribution shifts like Meta's March 2026 change. Unlimited seats, free to start.
3 min readA look at how B2B and B2C marketing budgets differ, and how to optimize digital ad spend for maximum return on investment across each approach.
4 min read
The Ad Spend brings LinkedIn Ads into Slack: two-step setup, on-demand metrics with /theadspend, and a ~3-hour detection loop. Especially valuable on LinkedIn, where native change history is famously thin. Unlimited seats, free to start.
3 min read
Monitor and optimize ad spend across every platform from Slack. Here's how The Ad Spend tracks your campaigns and boosts marketing ROI in real time.
3 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.