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Notes on running an account that remembers

Field notes and research on paid media, memory, and the difference between a number and a decision.

A person carrying a bundle of yellow document folders under one arm

ReferenceJuly 22, 2026

Conversion Counting

Conversion counting explained — the once-per-interaction vs every-occurrence setting that decides how many conversions one action produces.

2 min read

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ReferenceJuly 22, 2026

Transaction ID

Transaction ID explained — the stable, unique order identifier that prevents purchases from being double-counted on reload.

2 min read

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Guides & ResearchJuly 22, 2026

Reddit Conversion Tracking: Pixel, CAPI, and Event Deduplication in 2026

The eight standard Reddit events, the Pixel and Conversions API paths, and why deduplication is mandatory when both send the same conversion.

6 min read

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Guides & ResearchJuly 22, 2026

Google Ads Conversion Tracking: A 2026 Implementation Guide

Conversion actions, GA4 import, enhanced conversions, calls, and the June 2026 shift toward Data Manager for offline uploads — set up so one real outcome becomes one usable conversion.

8 min read

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ReferenceJuly 22, 2026

Event ID

Event ID explained — the value that lets platforms recognize the same conversion across browser and server delivery for deduplication.

2 min read

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ReferenceJuly 22, 2026

Event Deduplication

Event deduplication explained — how shared event names and IDs stop one business action from being counted twice across the Pixel and server.

2 min read

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ReferenceJuly 22, 2026

Click ID

Click ID explained — the ad-click identifier (GCLID, fbclid, and others) that must be captured early to attribute later offline outcomes.

2 min read

Three colleagues gathered around a monitor in a dark office, one seated and typing

ReferenceJuly 22, 2026

Tag Diagnostics

Tag diagnostics explained — the platform tools and QA steps that show whether events were received, matched, or rejected, beyond 'the tag fired.'

2 min read

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Guides & ResearchJuly 22, 2026

LinkedIn Conversion Tracking: Insight Tag, Website Actions, and CAPI in 2026

Set up the Insight Tag and Website Actions for web outcomes, and CAPI or CSV for CRM stages — with Qualified Lead as the lifecycle category to favor and rules associated to campaigns.

7 min read

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ReferenceJuly 22, 2026

Primary vs. Secondary Conversion

Primary vs. secondary conversions explained — which events bidding optimizes toward versus which stay as reporting-only diagnostics.

2 min read

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ReferenceJuly 22, 2026

Offline Conversion

Offline conversion explained — crediting in-store, phone, and CRM outcomes back to ads, which fails most often before the lead ever reaches the CRM.

3 min read

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ReferenceJuly 22, 2026

Enhanced Conversions

Enhanced conversions explained — Google Ads matching that uses consented, hashed first-party data, and why it is not the same as enhanced match.

2 min read

The record

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