Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
The eight standard Reddit events, the Pixel and Conversions API paths, and why deduplication is mandatory when both send the same conversion.
6 min read
Click ID explained — the ad-click identifier (GCLID, fbclid, and others) that must be captured early to attribute later offline outcomes.
2 min read
Event deduplication explained — how shared event names and IDs stop one business action from being counted twice across the Pixel and server.
2 min read
Event ID explained — the value that lets platforms recognize the same conversion across browser and server delivery for deduplication.
2 min read
Transaction ID explained — the stable, unique order identifier that prevents purchases from being double-counted on reload.
2 min read
Set up UET website goals, app goals, and offline conversions — and treat the UET Conversions API as the pilot it currently is rather than assuming account access.
7 min read
Conversion counting explained — the once-per-interaction vs every-occurrence setting that decides how many conversions one action produces.
2 min read
Conversion value explained — the monetary value attached to a conversion for value-based bidding, and why arbitrary values mislead the algorithm.
2 min read
Website pixel explained — the browser tag that observes page context and events, and what it can and cannot prove on its own.
2 min read
Implement Pinterest tag events, enhanced match, and the Conversions API — including the product event metadata dynamic retargeting depends on.
6 min read
Custom conversion explained — a rule that classifies received activity into a conversion definition for reporting and, where supported, optimization.
2 min read
Custom event explained — a non-standard event name for a genuinely distinct action, and where platforms limit what it can optimize.
2 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.