Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
The account anomaly detector script is free but limited: one account, four metrics, email only. An honest comparison with a real monitoring tool for 2026.
5 min readGoogle Ads anomaly detection explained: learned baselines vs static thresholds, where the free anomaly detector script falls short, and what to run instead.
4 min read
An ad account audit trail that outlives platform limits: a permanent, version-controlled change record across Google, Meta, LinkedIn, TikTok, and Reddit.
4 min read
A decades-old technique is suddenly the most trusted measurement method in marketing. Here's why MMM returned, and how it fits with what you already run.
2 min read
The pixel broke, and last-click broke with it. Here's how 2026's best teams connect ad spend to closed revenue instead of browser-tracked guesses.
2 min readThe World Cup, Winter Olympics, and US midterms all hit in 2026 — but how much incremental ad spend do they really deliver, and where does it land?
7 min read
Cost per acquisition explained. 2026 benchmarks: Google Search CPL $66.69, Meta e-commerce CPA $38.19, LinkedIn CPL ~$94.
2 min read
Bots now generate most web traffic. When the visitor is an AI agent, not a person, what do "traffic" and "impressions" actually measure?
7 min read
2026 Google Ads benchmarks from 13,474 US campaigns. Average CPC $5.42, CTR 6.64%, CVR 8.18%, CPL $66.69 — the first CPL decrease in five years.
2 min read
dentsu trims 2026 global ad growth to 5.0% and $1.06 trillion. The channel-by-channel breakdown of where the money moves — and how rival forecasts compare.
6 min read
Understand cost per click. 2026: Google Search $5.42, Meta e-commerce ~$0.66 effective, LinkedIn ~$5.74. See benchmarks by industry.
2 min read
2026 Google Ads benchmarks for legal: CPC $9.87, CTR 5.87%, CVR 5.55%, CPL $131.63 — the most expensive vertical on Search.
2 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.