Google Ads Benchmarks for Restaurants 2026
2026 Google Ads benchmarks for restaurants & food: CPC $2.05, CTR 6.83%, CVR 8.05%, CPL $30.57.
Updated July 2026.
Google Ads · Search
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 6.83% |
| CPC | $2.05 |
| CVR | 8.05% |
| CPL / CPA | $30.57 |
What the numbers mean
Restaurants enjoy low costs in 2026: a $2.05 CPC and a $30.57 CPL, with conversion right at the 8.05% Search average. Immediate local intent — hungry people nearby — keeps efficiency high.
Year-over-year change
CPC and CPL well below the Search average; conversion steady.
What changed in 2026
Most discovery happens on Maps and AI Overviews, so paid Search captures high-intent reservation and order traffic at low cost.
How to act on this
Keep location data, hours and menus current so ads match real-time intent. Promote reservations and online ordering directly with action-focused extensions.
Source: LocaliQ/WordStream 2026 report, updated June 1, 2026 · 13,000+ US campaigns across 23 industries (blends Google + Microsoft Ads; data Apr 2025–Mar 2026). Notably, average CPL fell year over year for the first time in five years.