Google Ads Benchmarks for Restaurants 2026
2026 Google Ads benchmarks for restaurants & food: CPC $2.05, CTR 6.83%, CVR 8.05%, CPL $30.57.
Updated July 2026.
Google Ads · Search
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 6.83% |
| CPC | $2.05 |
| CVR | 8.05% |
| CPL / CPA | $30.57 |
What the numbers mean
Restaurants enjoy low costs in 2026: a $2.05 CPC and a $30.57 CPL, with conversion right at the 8.05% Search average. Immediate local intent — hungry people nearby — keeps efficiency high.
Year-over-year change
CPC and CPL well below the Search average; conversion steady.
What changed in 2026
Most discovery happens on Maps and AI Overviews, so paid Search captures high-intent reservation and order traffic at low cost.
How to act on this
Keep location data, hours and menus current so ads match real-time intent. Promote reservations and online ordering directly with action-focused extensions.
Source: LocaliQ/WordStream 2026 report, updated June 1, 2026 · 13,000+ US campaigns across 23 industries (blends Google + Microsoft Ads; data Apr 2025–Mar 2026). Notably, average CPL fell year over year for the first time in five years.
The Ad Spend
Knowing what Google Ads Benchmarks for Restaurants 2026 means is the first step; applying it requires account context. The Ad Spend keeps account changes, performance movement, and decision context in one reviewable record, so paid-media decisions remain explainable after the dashboard changes. See Product overview.