Google Ads Benchmarks for Dental 2026
2026 Google Ads benchmarks for dental: CPC $8.00, CTR 5.66%, CVR 10.67%, CPL $72.97.
Updated July 2026.
Google Ads · Dental Practices · Search
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 5.66% |
| CPC | $8.00 |
| CVR | 10.67% |
| CPL / CPA | $72.97 |
What the numbers mean
Dental combines a high $8.00 CPC with a healthy 10.67% conversion rate, landing CPL at $72.97. High per-patient lifetime value keeps practices bidding aggressively for new-patient searches.
Year-over-year change
Conversion rate above the Search average; CPC remains elevated.
What changed in 2026
Local-intent searches still convert well, but AI Overviews now field many 'is this covered / how much does it cost' questions, shifting paid clicks toward booking-ready patients.
How to act on this
Bid hardest on high-value procedures and new-patient terms. Track booked-appointment value so Smart Bidding favors patients worth more than a routine cleaning.
Source: LocaliQ/WordStream 2026 report, updated June 1, 2026 · 13,000+ US campaigns across 23 industries (blends Google + Microsoft Ads; data Apr 2025–Mar 2026). Notably, average CPL fell year over year for the first time in five years.
The Ad Spend
Use Google Ads Benchmarks for Dental 2026 as shared language for account reviews—not as an isolated dashboard label. The Ad Spend keeps account changes, performance movement, and decision context in one reviewable record, so paid-media decisions remain explainable after the dashboard changes. See Product overview.