Google Ads Benchmarks for Dental 2026
2026 Google Ads benchmarks for dental: CPC $8.00, CTR 5.66%, CVR 10.67%, CPL $72.97.
Updated July 2026.
Google Ads · Dental Practices · Search
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 5.66% |
| CPC | $8.00 |
| CVR | 10.67% |
| CPL / CPA | $72.97 |
What the numbers mean
Dental combines a high $8.00 CPC with a healthy 10.67% conversion rate, landing CPL at $72.97. High per-patient lifetime value keeps practices bidding aggressively for new-patient searches.
Year-over-year change
Conversion rate above the Search average; CPC remains elevated.
What changed in 2026
Local-intent searches still convert well, but AI Overviews now field many 'is this covered / how much does it cost' questions, shifting paid clicks toward booking-ready patients.
How to act on this
Bid hardest on high-value procedures and new-patient terms. Track booked-appointment value so Smart Bidding favors patients worth more than a routine cleaning.
Source: LocaliQ/WordStream 2026 report, updated June 1, 2026 · 13,000+ US campaigns across 23 industries (blends Google + Microsoft Ads; data Apr 2025–Mar 2026). Notably, average CPL fell year over year for the first time in five years.