Google Ads Benchmarks for Auto Repair 2026
2026 Google Ads benchmarks for auto repair: CPC $4.35, CTR 5.56%, CVR 15.51%, CPL $29.96 — strong conversion at low cost.
Updated July 2026.
Google Ads · Search
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 5.56% |
| CPC | $4.35 |
| CVR | 15.51% |
| CPL / CPA | $29.96 |
What the numbers mean
Auto repair converts exceptionally well in 2026 at 15.51%, well above the 8.18% average, while keeping CPL to a tidy $29.96. High local intent — people searching when their car is already broken — drives the efficiency.
Year-over-year change
CVR among the highest on Search; CPL well below the cross-industry average.
What changed in 2026
Local Services Ads and AI Overviews increasingly handle 'near me' discovery, so Search clicks skew toward ready-to-book customers, supporting the strong conversion rate.
How to act on this
Maximize local coverage with accurate hours and call extensions. Feed booked-appointment conversions back to Smart Bidding to protect the low CPL as automation expands.
Source: LocaliQ/WordStream 2026 report, updated June 1, 2026 · 13,000+ US campaigns across 23 industries (blends Google + Microsoft Ads; data Apr 2025–Mar 2026). Notably, average CPL fell year over year for the first time in five years.
The Ad Spend
Google Ads Benchmarks for Auto Repair 2026 is most useful when the team can connect the definition to what actually changed in the account. The Ad Spend keeps account changes, performance movement, and decision context in one reviewable record, so paid-media decisions remain explainable after the dashboard changes. See Product overview.