Google Ads Benchmarks for Auto Repair 2026
2026 Google Ads benchmarks for auto repair: CPC $4.35, CTR 5.56%, CVR 15.51%, CPL $29.96 — strong conversion at low cost.
Updated July 2026.
Google Ads · Search
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 5.56% |
| CPC | $4.35 |
| CVR | 15.51% |
| CPL / CPA | $29.96 |
What the numbers mean
Auto repair converts exceptionally well in 2026 at 15.51%, well above the 8.18% average, while keeping CPL to a tidy $29.96. High local intent — people searching when their car is already broken — drives the efficiency.
Year-over-year change
CVR among the highest on Search; CPL well below the cross-industry average.
What changed in 2026
Local Services Ads and AI Overviews increasingly handle 'near me' discovery, so Search clicks skew toward ready-to-book customers, supporting the strong conversion rate.
How to act on this
Maximize local coverage with accurate hours and call extensions. Feed booked-appointment conversions back to Smart Bidding to protect the low CPL as automation expands.
Source: LocaliQ/WordStream 2026 report, updated June 1, 2026 · 13,000+ US campaigns across 23 industries (blends Google + Microsoft Ads; data Apr 2025–Mar 2026). Notably, average CPL fell year over year for the first time in five years.