Facebook Lead Ads Benchmarks for Restaurants — Latest Available Data (Checked July 2026)
Restaurants: $3.16 CPL, 18.25% CVR—best performance anywhere. Every restaurant should use Facebook Leads.
Updated July 2026. Straight talk on the date: WordStream/LocaliQ has not published a 2026 Facebook edition — we checked on July 19, 2026. The figures below are from the 2025 study (data window April 2024 – June 2025), the newest credible segmented Meta lead-ads dataset. We'll refresh when the 2026 edition lands, expected August–October 2026.
Meta Ads · Leads
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 2.97% |
| CPC | $0.74 |
| CVR | 18.25% |
| CPL / CPA | $3.16 |
What the numbers mean
Restaurants dominate Facebook Leads with numbers that seem too good to be true: 18.25% CVR (highest anywhere), $3.16 CPL (lowest anywhere), $0.74 CPC. This extraordinary performance comes from perfect alignment: visual food content works brilliantly on social, Lead Gen Forms reduce friction for reservations and offers, and local targeting reaches hungry nearby customers. Every restaurant should be running Facebook Lead campaigns—this is the most efficient advertising available in any vertical.
Year-over-year change
Best performance of any vertical on any platform
How to act on this
Facebook Lead Ads should be your primary restaurant marketing channel—nothing else comes close. Use high-quality food photography and video to drive 2.97% CTR. Offer low-friction conversions: reservation links, special offers, first-timer discounts. Target location-based audiences within delivery/driving radius.
Source: WordStream by LocaliQ, 2025 edition (726 US leads-objective campaigns, April 2024 – June 2025) — confirmed most recent edition as of July 19, 2026; no 2026 edition exists yet.