Facebook Lead Ads Benchmarks for Education — Latest Available Data (Checked July 2026)
Education Facebook: $28.22 CPL, 10.08% CVR. Effective for courses and training. LinkedIn better for executive ed.
Updated July 2026. Straight talk on the date: WordStream/LocaliQ has not published a 2026 Facebook edition — we checked on July 19, 2026. The figures below are from the 2025 study (data window April 2024 – June 2025), the newest credible segmented Meta lead-ads dataset. We'll refresh when the 2026 edition lands, expected August–October 2026.
Meta Ads · Leads
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 1.86% |
| CPC | $1.65 |
| CVR | 10.08% |
| CPL / CPA | $28.22 |
What the numbers mean
Education converts well on Facebook (10.08% CVR) at reasonable $28.22 CPL. The platform works for course enrollment, professional development, and continuing education targeting career changers or skill builders. Parent targeting is effective for K-12 tutoring services. The 10.08% CVR suggests educational content resonates when targeting is right. LinkedIn education ads cost $64 CPL and may work better for executive education, but Facebook wins for broader audiences.
Year-over-year change
Strong CVR for course and program enrollment
How to act on this
Use Facebook for broad education audiences; LinkedIn ($64 CPL) for executive/professional education. Target by life stage: career changers, new parents, recent graduates. Lead Gen Forms with program-specific questions improve lead quality. Test video content showing student outcomes and testimonials.
Source: WordStream by LocaliQ, 2025 edition (726 US leads-objective campaigns, April 2024 – June 2025) — confirmed most recent edition as of July 19, 2026; no 2026 edition exists yet.