Facebook Lead Ads Benchmarks for Dental — Latest Available Data (Checked July 2026)
Dental Facebook: $76.71 CPL (highest), 1.05% CTR (lowest). Worst vertical—use Google LSA instead.
Updated July 2026. Straight talk on the date: WordStream/LocaliQ has not published a 2026 Facebook edition — we checked on July 19, 2026. The figures below are from the 2025 study (data window April 2024 – June 2025), the newest credible segmented Meta lead-ads dataset. We'll refresh when the 2026 edition lands, expected August–October 2026.
Meta Ads · Dental Practices · Leads
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 1.05% |
| CPC | $9.78 |
| CVR | 6.38% |
| CPL / CPA | $76.71 |
What the numbers mean
Dental faces Facebook's worst Lead metrics: $9.78 CPC (highest), $76.71 CPL (highest), and 1.05% CTR (lowest). Dental services simply don't match social media browsing behavior—people don't scroll Facebook thinking about root canals. This stark underperformance suggests dental practices should focus Google Local Services Ads with Google Screened badge instead. The trust signals and local intent of LSA typically outperform both Facebook and standard Google Search for dental.
Year-over-year change
Highest CPC and CPL—dental struggles on Facebook
How to act on this
Avoid Facebook for dental lead gen—worst performing vertical. Prioritize Google Local Services Ads with Google Screened badge for trust and local intent. If testing Facebook, focus only on cosmetic dentistry where visual before/after content may work. Google Search at $83.93 CPL is more efficient than Facebook's $76.71 given lead quality.
Source: WordStream by LocaliQ, 2025 edition (726 US leads-objective campaigns, April 2024 – June 2025) — confirmed most recent edition as of July 19, 2026; no 2026 edition exists yet.