AI Max for Search
AI Max for Search is Google's opt-in upgrade to Search campaigns — query expansion, auto-created assets, and broad-match improvements. It exited beta April 15, 2026.
Updated July 2026.
AI Max for Search is Google’s opt-in setting that upgrades standard Search campaigns with query expansion, automatically created assets, and broad-match improvements. It exited beta on April 15, 2026.
What is the AI Max rollout timeline?
| Milestone | Date |
|---|---|
| AI Max for Search exits beta | April 15, 2026 |
| AI Max for Shopping & Travel (closed beta) | April 30, 2026 |
| Automatically Created Assets + broad-match upgrades flip on | September 2026 |
| Dynamic Search Ads auto-migration | Delayed to February 2027 (announced June 2026) |
Source: Google product announcements, 2026.
What should advertisers do?
Because Automatically Created Assets and broad-match upgrades begin flipping on in September 2026, review your AI Max settings before then if you need tighter control over match types and creative.
The Ad Spend
Use AI Max for Search as shared language for account reviews—not as an isolated dashboard label. The Ad Spend gives AI-assisted work a durable record of the account changes and decisions it needs to reason from, rather than treating every prompt or review as a fresh start. See History.