Should I choose Revealbot or The Ad Spend for automation?

Revealbot (now Birch) executes the rules you define — budget shifts, bid changes, pausing — as often as every 15 minutes. It's fast and reliable. But it only does what you told it to. The Ad Spend works out what's worth doing: detecting against your baseline, explaining the cause, recommending with projected impact, and executing on your approval.

Revealbot runs every 15 minutes — isn't every ~6 hours slow?

They're different jobs. Rules react to thresholds fast, which is right for guardrails. The Ad Spend reads the full record — context, setup, metrics — with 1,900+ detection algorithms and causal inference, which is depth rather than latency. Teams that need both keep fast guardrails and add the reasoning layer.

Which platforms do Revealbot and The Ad Spend cover?

Revealbot automates Meta, Google, TikTok and Snapchat. The Ad Spend covers Google, Meta, LinkedIn, TikTok and Reddit, normalized into one permanent record. If LinkedIn or Reddit carry meaningful spend, Revealbot doesn't see them.

Can I use Revealbot and The Ad Spend together?

Yes. Keep Revealbot for fast, mechanical guardrails you've already tuned. The Ad Spend records everything those rules change, connects the changes to performance outcomes, and tells you which rules are actually earning their keep — on a record that never expires.

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Comparison · Ad automation

The Ad Spend vs. Revealbot

Revealbot runs your rules. We tell you which rule to write — and why.

The Ad Spend vs. Revealbot — feature comparison
Capability	The Ad Spend	Revealbot
Rule-based automated execution	Recommend + execute (w/ approval)	Yes
Recommends what to change (not just your rules)	Yes	No
Causal explanation of a change	Yes	No
Permanent record of every change + reasoning	Yes	Limited
Adds LinkedIn & Reddit	Yes	Meta, Google, TikTok, Snapchat

Revealbot lets you build powerful automated rules — budget shifts, bid changes, pausing — that can run as often as every 15 minutes across Meta, Google, TikTok and Snapchat. The catch is it only does what you told it to: it doesn't read context, recommend, or explain. The Ad Spend detects against your own baseline, recommends the change with its reasoning and projected impact, executes on your approval, logs everything — and also covers LinkedIn and Reddit.

Frequently asked

Should I choose Revealbot or The Ad Spend for automation?: Revealbot (now Birch) executes the rules you define — budget shifts, bid changes, pausing — as often as every 15 minutes. It's fast and reliable. But it only does what you told it to. The Ad Spend works out what's worth doing: detecting against your baseline, explaining the cause, recommending with projected impact, and executing on your approval.
Revealbot runs every 15 minutes — isn't every ~6 hours slow?: They're different jobs. Rules react to thresholds fast, which is right for guardrails. The Ad Spend reads the full record — context, setup, metrics — with 1,900+ detection algorithms and causal inference, which is depth rather than latency. Teams that need both keep fast guardrails and add the reasoning layer.
Which platforms do Revealbot and The Ad Spend cover?: Revealbot automates Meta, Google, TikTok and Snapchat. The Ad Spend covers Google, Meta, LinkedIn, TikTok and Reddit, normalized into one permanent record. If LinkedIn or Reddit carry meaningful spend, Revealbot doesn't see them.
Can I use Revealbot and The Ad Spend together?: Yes. Keep Revealbot for fast, mechanical guardrails you've already tuned. The Ad Spend records everything those rules change, connects the changes to performance outcomes, and tells you which rules are actually earning their keep — on a record that never expires.

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