Which is better for attribution?

Northbeam. That is its discipline, and its 2026 incrementality release makes that more true, not less. The Ad Spend does not replace it.

Can Northbeam tell me why performance changed?

It can show which channel's credit moved. It does not state that it recorded a targeting edit at 9am and put that edit beside the CPA move. That is The Ad Spend.

Which should a lean team buy first?

If you distrust the channel numbers, Northbeam. If the failure is an unnoticed account change, The Ad Spend, at a lower lift than a measurement migration.

Yes. Measurement above. The record and the approval below.

← Compare

Comparison · Marketing measurement

The Ad Spend vs. Northbeam

Northbeam assigns the credit. The Ad Spend shows the edit that lines up with the move.

The Ad Spend vs. Northbeam — feature comparison
Capability	The Ad Spend	Northbeam
Channel attribution, MMM, and incrementality	Not the job	Yes, including Meta incrementality tests from April 2026
Observed settings-change timeline	Yes	Not its stated job
Puts a config edit beside the move	A lead, not a verdict	Channel-level
Approves and executes an account change	Yes, Optimizer in private beta	Not its stated job
CRM closed revenue beside spend	Closed beta, HubSpot and Salesforce	Not its stated job

Channel attribution, MMM, and incrementality: The Ad SpendNot the job
NorthbeamYes, including Meta incrementality tests from April 2026
Observed settings-change timeline: The Ad SpendYes
NorthbeamNot its stated job
Puts a config edit beside the move: The Ad SpendA lead, not a verdict
NorthbeamChannel-level
Approves and executes an account change: The Ad SpendYes, Optimizer in private beta
NorthbeamNot its stated job
CRM closed revenue beside spend: The Ad SpendClosed beta, HubSpot and Salesforce
NorthbeamNot its stated job

Northbeam is the measurement platform: first-party multi-touch, MMM+, and, since April 7, 2026, automated incrementality that started with Meta channel tests in the United States. That answers which channel deserves credit. It does not state a record of who changed a setting, or a way to approve the next edit.

The Ad Spend does not compete on channel credit. Its Attribution, in closed beta, puts HubSpot or Salesforce closed revenue beside spend. That is a different number from Northbeam's model. The job The Ad Spend wins is the account: the captured edit, the move beside it, and a proposed change that waits for you.

Choose

The Ad Spend

Choose The Ad Spend when the recurring failure is inside the account: something changed, the metric moved, and nobody can show the edit.

Choose

Northbeam

Choose Northbeam when the recurring failure is channel credit, mix, or incrementality.

Frequently asked

Which is better for attribution?: Northbeam. That is its discipline, and its 2026 incrementality release makes that more true, not less. The Ad Spend does not replace it.
Can Northbeam tell me why performance changed?: It can show which channel's credit moved. It does not state that it recorded a targeting edit at 9am and put that edit beside the CPA move. That is The Ad Spend.
Which should a lean team buy first?: If you distrust the channel numbers, Northbeam. If the failure is an unnoticed account change, The Ad Spend, at a lower lift than a measurement migration.
Can we run both?: Yes. Measurement above. The record and the approval below.

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