Comparison · PPC audit & management
The Ad Spend vs. Adalysis
Adalysis audits search. The Ad Spend watches the rest of the accounts, and remembers what changed.
| Capability | The Ad Spend | Adalysis |
|---|---|---|
| Platform coverage | Google, Meta, LinkedIn, TikTok, Reddit, Microsoft, Pinterest | Google Ads and Microsoft Ads |
| Core job | Cross-platform record, review, and approved action | Search audits, tools, and ad testing |
| Check cadence | Refresh about every 6 hours; Trends on weekdays | Daily audits, 100-plus checks |
| Change history | Before and after, actor where the platform names one | Not its stated job |
| Ad testing | Not offered | Yes |
| Taking action | Approve, then execute. Logged | In-app fixes and automated actions, with permission on Google Ads |
| Where you work | Web app and Slack | In-app, with email or Slack alerts |
| Getting started | Free to start | Priced by monthly ad spend, with a trial |
- Platform coverage
- The Ad SpendGoogle, Meta, LinkedIn, TikTok, Reddit, Microsoft, PinterestAdalysisGoogle Ads and Microsoft Ads
- Core job
- The Ad SpendCross-platform record, review, and approved actionAdalysisSearch audits, tools, and ad testing
- Check cadence
- The Ad SpendRefresh about every 6 hours; Trends on weekdaysAdalysisDaily audits, 100-plus checks
- Change history
- The Ad SpendBefore and after, actor where the platform names oneAdalysisNot its stated job
- Ad testing
- The Ad SpendNot offeredAdalysisYes
- Taking action
- The Ad SpendApprove, then execute. LoggedAdalysisIn-app fixes and automated actions, with permission on Google Ads
- Where you work
- The Ad SpendWeb app and SlackAdalysisIn-app, with email or Slack alerts
- Getting started
- The Ad SpendFree to startAdalysisPriced by monthly ad spend, with a trial
Adalysis and The Ad Spend get shortlisted together because both catch problems in ad accounts. They define the problem differently.
Adalysis is a search audit engine: 100-plus checks, performance monitors, budget tools, and ad testing for Google Ads and Microsoft Ads. Its pricing page says it will not change a Google Ads account without permission, that pricing follows monthly ad spend, and that a trial is available. It does not list Meta, LinkedIn, TikTok, Reddit, or Pinterest.
The Ad Spend is the oversight layer for the wider mix. It keeps the before and after of what those platforms expose, reads the move against the account's own baseline, and delivers alerts, reports, and questions in Slack. Fixes wait for approval. It does not offer Adalysis's automated ad testing. It is free to start.
The practical split: Adalysis makes a search account cleaner. The Ad Spend makes the whole set visible, explained, and governed. A search-only team can keep Adalysis. A multi-platform team needs the record, with or without Adalysis beside it.
Choose
The Ad Spend
Choose The Ad Spend if you run more than Google and Microsoft, if you need who changed what, or if the team already lives in Slack.
Choose
Adalysis
Choose Adalysis if the spend is Google Ads and Microsoft Ads and you want the audit checks and the ad testing. Keep it beside The Ad Spend if you need both.
Frequently asked
- Does Adalysis support Meta, LinkedIn, or TikTok?
- Its pricing page lists Google Ads and Microsoft Ads only. The Ad Spend covers those three, plus Reddit and Pinterest, in the same record as Google and Microsoft.
- Is The Ad Spend a replacement?
- Only if you bought Adalysis for alerts and oversight. If you rely on its ad testing and search audits, keep it. The Ad Spend adds the platforms and the timeline Adalysis does not have.
- Which is better for agencies?
- Search-only agencies get more optimization leverage from Adalysis. Agencies with multi-platform clients get the cross-client record, Slack, and a timeline that survives a handoff.