Return on Ad Spend (ROAS)
Return on ad spend explained. 2026: Google e-commerce ~3.68x, Meta ~1.86x, LinkedIn 121% (B2B, company-level).
Updated July 2026.
Revenue generated for every dollar of ad spend. The primary profitability metric for e-commerce and revenue-focused campaigns.
Formula
Revenue from Ads ÷ Ad Spend
Benchmark range
Google e-commerce: ~3.68x (2026, down ~10% YoY). Meta e-commerce: ~1.86x blended. LinkedIn: 121% company-level B2B ROAS (top quartile 279%).
Why it matters
ROAS shows whether campaigns are profitable, but break-even ROAS depends on your margins. A 3x ROAS can lose money at low margins and print money at high ones.
2026 update
Dreamdata's 2026 data makes LinkedIn the only platform with positive B2B ROAS at 121%, beating Google Search (67%) and Meta (51%). For e-commerce, many teams now lead with MER (blended revenue ÷ total spend) because platform-reported ROAS overstates contribution as attribution tightens.
Where it applies
- Google Ads
- Meta Ads
- Amazon Ads
- TikTok Ads
- Shopify