Sales
Know what's filling your pipeline.
Your leads come from somewhere. See which campaigns are driving them, what offers are running, and whether that lead source you love is actually still active.
THE OLD WAY
Ask marketing 'what campaigns are running?' Wait for a response. Maybe.
No idea if the leads you're getting are from good sources or bad ones.
Prospect mentions seeing an ad. You have no idea what they saw.
THE NEW WAY
Weekly reports show what campaigns are live and how they're performing.
On Essentials, ask directly: 'What ads are running for enterprise?' Instant answer.
Attribution (beta) connects campaigns to actual closed revenue.
Campaign Visibility
Weekly reports show active campaigns, spend, and performance. Know what marketing is running without asking.
Self-Serve Answers
On Essentials, ask questions in Slack: 'What landing pages are we running?' 'Which campaigns target enterprise?' Instant answers.
Lead Source Quality
Trends show which campaigns drive volume and which drive efficiency. Understand lead quality by source.
Revenue Attribution
Attribution (beta) connects ad spend to closed deals. See which campaigns actually drive revenue, not just leads.




