Jan 6, 2026
Social Actions
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LinkedIn metric combining all engagement: reactions, comments, shares, and follows generated by your ads.
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Formula:
Sum of reactions + comments + shares + follows
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Benchmarks
Benchmark varies by content type. Thought leadership drives more engagement than promotional content.
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Why It Matters
Social actions indicate content resonance but don't directly measure business impact. High social actions with low conversions = content entertains but doesn't drive action. Balance engagement content with conversion-focused ads.
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