Jan 6, 2026
Member Companies Reached
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LinkedIn metric showing unique companies whose employees saw your ad. Essential for account-based marketing (ABM).
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Formula:
Unique companies with ad exposure
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Benchmarks
Depends on target account list size. For ABM: track against total target accounts to measure penetration.
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Why It Matters
This answers 'How many target accounts have we touched?' For ABM, companies reached matters more than individual reach. Targeting 500 accounts and reaching 400 companies = 80% account penetration—strong coverage.
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